Job Purpose:
To support on growing the portfolio of Dah Sing Bank credit cards and achieving business KPIs through effective marketing campaigns, product & channel management, and delivery of new product(s).
Main Responsibilities:
Assist in the development and execution of marketing programs, new product development and card acquisition campaigns to deliver business acquisition targets
Work closely with partners on program implementation and day-to-day collaboration
Coordinate with internal parties, partners, or vendors to deliver marketing campaigns in a quality and timely manner
Liaise with advertising agency and produce quality marketing collateral (including webpage maintenance)
Support on product enhancement / new product development to cope with market changes, regulatory requirements and to improve on customer experience
Monitor campaign response and prepare the program result tracking
Budget and expenses management (including invoice settlement)
To meet the challenge, you should have the following qualifications and attributes:
Bachelor’s degree holder, preferably in Business Administration or Marketing
With at least 3 to 4 years of experience in marketing in retail banking business
Experience in product management of credit card products, project management and collaboration with Card Associations will be an advantage
Good analytical skills and keen attention to numerical details
Strong interpersonal skills, good team player and detail oriented
Good command of both written and spoken English and Chinese
About Dah Sing Bank
Dah Sing Bank, Limited is a wholly-owned subsidiary of Dah Sing Banking Group (HKG:2356) which is listed on the Hong Kong Stock Exchange. Founded in Hong Kong over 70 years ago, Dah Sing Bank has been providing quality banking products and services to our customers with a vision to be “The Local Bank with a Personal Touch”. Over the years, the Bank has been rigorous in delivering on our brand promise to grow with our customers in Hong Kong, the Greater Bay Area and beyond – "Together We Progress and Prosper". Building on our experience and solid foundation in the industry, the Bank’s scope of professional services now spans retail banking, private banking, business and commercial banking. Meanwhile, the Bank is also making significant investments in our digital banking capabilities to stay abreast with smart banking developments in Hong Kong and to support financial inclusion at large.
In addition to its Hong Kong banking operations, Dah Sing Bank also has wholly-owned subsidiaries including Dah Sing Bank (China) Limited, Banco Comercial de Macau, and OK Finance Limited. It is also a strategic shareholder of Bank of Chongqing with a shareholding of about 15%. Dah Sing Bank and its subsidiaries now have around 70 branches operating in Hong Kong, Macau and Mainland China.
This Page is written by the Bank in English. Any automated translated text in other languages appearing on this Page is not written or provided by the Bank and the Bank shall not be liable for any related issue or error.
This service/product is not targeted at customers in the EU.
本專頁由本行以英文撰寫。於本專頁出現之任何其他語言自動翻譯版本並不由本行撰寫或提供，本行將不承擔任何相關問題或錯誤。
本服務／產品並不是以歐盟的人士為目標。
