Job Description

About the job:

The role focuses on enhancing brand awareness, maintaining a consistent corporate image, and driving stakeholder engagement through integrated communication strategies, market insights, and collaboration across departments and external partners. This role will play a pivotal role in strengthening the company's brand presence across traditional and digital platforms while ensuring alignment with product narratives and organizational positioning.

Responsibilities:

• Assist in developing and executing brand and communication strategies aligned with the company's vision and goals.
• Develop and implement branding strategies for new and existing products focusing on market trends and target audience.
• Collaborate with New product development, sales and marketing teams to build strong product narratives.
• Ensure product messaging, packaging and promotional materials clearly reflect brand identity and positioning.
• Conduct market research and competitor analysis to identify branding opportunities and areas of differentiation.
• Plan and execute brand-building campaigns, events and CSR initiatives
• Collaborate with cross-functional teams and external agencies to maintain brand consistency.
• Monitor customer feedback and market response to continuously optimize product branding efforts.
• Manage the company's online presence including websites, social media channels and email marketing.
• Develop content calendars and campaigns to engage stakeholders and promote brand values.
• Analyze communication campaign performance and prepare reports for management.

Required Qualification

• Bachelors Degree/ professional qualification in Marketing/ Business Management or any relevant field from recognized institution.
• Possess an MBA will be an added advantage.
• Minimum 4-5 years of experience in marketing or branding is must.
• Solid understanding of product branding, market positioning, and customer engagement strategies.
• Skilled in content creation, social media tools, and digital marketing platforms.
• Strong analytical, communication, and negotiation skills.
• Experience in launching and managing brand identities is a plus.
• Excellent collaboration and leadership capabilities.

If you are interested, please send your CV to jobs@mindplus.global or apply below.