Job Description

Keells Food Products PLC

Assistant Manager - Brand

Keells Food Products PLC, a subsidiary of John Keells Holdings PLC (JKH), is the country’s market leader in processed meat products and has held this position for over three decades. Our company possesses ISO 9001:2015 Quality Management System, ISO 22000:2018 Food Safety Management System, and ISO 45001:2018 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, meatballs, hams, crumbed products and other food products categories & solutions under the “Elephant House” and “Keells Krest” brands.

Job Responsibilities

• Drive brand performance and profitability of the assigned portfolio, with ownership of volume and market share targets.
• Lead the development and execution of brand strategy, including annual marketing plans and long-term growth initiatives.
• Identify consumer insights and market opportunities, translating them into actionable growth platforms.
• Manage and deliver innovation pipeline, including new product development, renovations, and portfolio optimization.
• Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels with measurable impact.
• Channel Marketing experience in managing channel support to drive channel growth and brand exposure within different channels.
• Monitor and analyze brand performance metrics, driving corrective actions and continuous optimization.
• Own category and competitive analysis, providing strategic recommendations to strengthen market positioning.

Person Specifications

• Bachelor’s Degree in Marketing or a related field
• CIM/CIMA or equivalent professional qualification is an added advantage
• Minimum 4–6 years’ experience in brand management, preferably within FMCG
• Proven experience in handling end-to-end brand ownership and campaign delivery with channel marketing exposure
• Strong understanding of consumer insights, analytics, and market research tools
• Experience in new product development and innovation management
• Demonstrated ability to manage cross-functional stakeholders and external agencies
• Strong commercial acumen with experience in budget management and performance tracking
• Strategic thinker with strong problem-solving and analytical skills.
• Excellent leadership, stakeholder management, communication, and presentation skills.
• Strong project management skills with a focus on execution excellence and results.

If you are confident that you possess the above requirement, please send your CV, which includes the names of two non-related referees. Click on the advert now to join our team via Keells Food Products Careers site