Job Description
Who we are
VOIS (Vodafone Intelligent Solutions) is a strategic arm of Vodafone Group Plc, creating value for customers by delivering intelligent solutions through Talent, Technology & Transformation.
As the largest shared services organisation in the global telco industry with 30,000 FTE, our portfolio of next-generation solutions and services are designed in partnership with customers across Vodafone Group, local markets, and partner markets to simplify and drive growth. With our strategic partner Accenture, we work alongside our Vodafone customers, other Telco and tech companies to drive transformation, meet the challenges of our industry and ensure we stay relevant and resilient. This partnership is a unique, industry-first model which brings together the best of in-house and 3rd party capability.
We work with customers across 28 countries from 10 VOIS locations: Albania, Egypt, Hungary, India, Romania, Spain, Turkey, UK, Germany, Ireland, and with a network of teams in Czech Republic, Italy, Greece, and Portugal.
#VOIS #BeUnrivalled #CreateTheFuture
About this Role
We are seeking a Digital Analytics Specialist who will design, implement, and manage digital tracking capabilities across web and mobile platforms, using Adobe Analytics and associated technologies. The individual will translate business requirements into structured analytics solutions, ensure high‑quality data capture, and generate actionable insights to improve digital performance and user experience. This role is ideal for someone who enjoys solving analytical challenges, collaborating with cross‑functional teams, and shaping data-driven decision-making models.
What you'll do
- Build and maintain comprehensive dashboards in Adobe Analysis Workspace to monitor key business and digital performance metrics.
- Create calculated metrics and audience segments to reveal deeper behavioural insights.
- Conduct detailed analysis of user journeys to identify drop‑off patterns, friction points, and conversion optimisation opportunities.
- Partner with marketing, UX, and product teams to deliver evidence‑based recommendations.
- Support A/B and multivariate experiments using Adobe Target.Design, implement, and maintain tagging solutions using Adobe Launch (Data Collection) and Adobe Web SDK.
- Define and manage data layer specifications to ensure consistent and reliable data capture.
- Configure Adobe Analytics variables such as eVars, Props, Events, and List Variables.
- Conduct regular audits and QA checks to ensure data integrity and compliance with privacy standards (e.g., GDPR, CCPA).
- Work with consent management tools such as OneTrust to maintain regulatory conformity.Automate reporting processes to ensure consistency and operational efficiency.
- Align tracking implementations with evolving product and business requirements.
Who you are
- Skilled in Adobe Analytics with strong experience using Analysis Workspace; exposure to Customer Journey Analytics is desirable.
- Familiar with Tableau or Power BI for data visualisation and comfortable with Python or R for data stitching tasks.
- Proficient in JavaScript, HTML, CSS, REGEX, and debugging techniques.
- Advanced user of Excel for complex data manipulation and reporting.
- Effective communicator with strong consulting and stakeholder‑management capabilities, able to simplify technical insights for varied audiences.
- Preferably certified as an Adobe Certified Expert – Business Practitioner.Experienced within the ecommerce space is an advantage.
- Holds a bachelor’s degree in a quantitative field such as Computer Science, Marketing, Statistics, or Data Analytics.
- Typically has 3–5+ years of relevant experience in digital analytics.
- Familiar with Agile practices and cloud platforms (AWS/GCP) is beneficial.
Not a Perfect Fit?
Concerned you may not meet every requirement? Vodafone is committed to creating an inclusive workplace where everyone can thrive. If you are excited about this role but your experience does not align exactly with every aspect of the job description, you are encouraged to apply. You may be the right candidate for this or another opportunity, and the recruitment team will support you in exploring where your skills fit best.
What’s in it for you
- Exposure to advanced digital analytics tools and enterprise‑level data ecosystems.
- Opportunity to influence business decisions and shape digital performance strategies.
- Collaboration with diverse global teams across digital, product, UX, and marketing functions.
- Personal and professional development through continuous learning and practical problem‑solving.
What skills you will learn
- Advanced Adobe Analytics implementation and optimisation techniques.
- Cross‑channel analysis through Customer Journey Analytics.
- Tag management strategies using Adobe Launch and Adobe Web SDK.Scalable dashboard development and automated reporting practices.
- Best‑in‑class data governance, QA processes, and privacy compliance frameworks.
VOIS Equal Opportunity Employer Commitment
Vodafone recognises and celebrates the value of diversity in building a workforce that reflects the customers and communities it serves. No form of discrimination is tolerated. This includes, but is not limited to, discrimination based on race, colour, age, veteran status, gender identity, gender expression, sexual orientation, pregnancy, maternity or parental status, ethnicity, disability, religion or belief, political affiliation, trade union membership, nationality, citizenship, indigenous status, medical condition, HIV status, neurodiversity, social origin, cultural background, marital or civil partnership status, or socio-economic background.
Join Us
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.
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