Job Description

Job Description: Assistant Manager – Direct Sales

Reports To: Head of Sales

Business Function: Sales – Contact Centre

Location: India

Market Coverage: Global markets, excluding LATAM

Role Purpose

Minimum 8-10 years of experience in international student recruitment, particularly focused India and Global Market.

To drive student recruitment and revenue growth across global markets, by managing sales performance, improving conversion rates, and ensuring the achievement of enrolment targets.

Key Responsibilities

• Sales Target Achievement: Drive student recruitment, deposit, and enrolment targets across assigned global markets.
• People & Performance Management: Manage, coach, and motivate the sales team; ensure target adherence, conduct regular performance reviews, identify gaps, and implement action plans to improve productivity and accountability.
• Sales Funnel Management: Monitor leads, applications, offers, deposits, enrolments, and conversion rates to identify improvement opportunities.
• Student Counselling: Guide prospective students on programs, campuses, scholarships, admission requirements, and study options.
• Cross-functional Coordination: Work closely with Marketing, Admissions, and campus teams to improve lead quality, conversion, and the overall student experience.
• Reporting & Forecasting: Maintain accurate sales forecasts, CRM records, and performance reports, ensuring timely tracking against business targets.
• Admissions & Visa Support: Coordinate with relevant teams to address student queries, documentation requirements, and enrolment timelines.

Essential Skills and Experience

• Bachelor’s degree in business administration, Marketing, or a related field.
• Experience in direct sales, education sales, or international student recruitment.
• Strong people management, team leadership, and performance management skills.
• Ability to drive target adherence, sales productivity, and conversion improvements.
• Understanding of international admissions and student visa processes.
• Strong communication, analytical, organizational, and stakeholder management skills.
• Proficiency in CRM systems and Microsoft Office

GEDU Global Education is a dynamic and innovative group of education providers.

Across our institutions, programmes are designed to have a direct impact on the lives of our students, apprentices and trainees; to equip them with the skills, knowledge and experience necessary for success in their chosen field.