This is a full-time leadership role, accountable for the overall performance and daily running of your club. You’ll set the tone for excellence across sales, service, and operations, driving all commercial areas while delivering an exceptional experience for every member, every visit.
As the face of Everlast Gyms, you’ll lead by example on the gym floor and reception, own high standards in every area, and inspire your team to deliver results. With a sharp eye for detail and a fearless, solutions-driven mindset, you’ll take full ownership of KPIs, people development, and operational consistency.
The Benefits
What you'll do
Lead & Inspire: Recruit, develop, and elevate a high-performing team, giving regular, constructive feedback to maximise potential.
Drive Commercial Success Own all revenue lines – memberships, PT, secondary spend. Maximise overall profitability.
Elevate Member Experience Create a welcoming, energetic, and premium environment that enhances every member interaction.
Operate with Excellence: Oversee all sales and operational processes, ensuring company standards and central initiatives (FUNDAMENTALS, ASCEND, MOVE) are delivered at the highest level.
Champion Standards: Maintain best-in-class cleanliness, safety, and presentation – whether you’re on shift or not.
Be Resilient & Agile: Quickly adapt to challenges, find solutions, and support your team through change.
Compliance & Safety: Manage policies, procedures, Health & Safety, and pool plant operations in line with guidelines.
What You’ll Bring
Passion for health, fitness, and wellness
Level 2 Fitness Qualification (desirable)
Strong leadership qualities with adaptability in communication & management style
A member-first mindset with exceptional interpersonal skills
Commercial awareness and the drive to exceed targets
Positivity, ambition, and a fearless approach to challenges
Flexibility to work varied hours, including evenings, weekends, and Bank Holidays
Want to know see more of the great things our brand does please visit our LinkedIn page here
An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.
We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores.
We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come.
We’re not sitting back – there’s no room for hesitation.
