Job Description

Mission
You will be responsible for the Cable & Car Charger product lines. Through product portfolio planning and trade-offs, you will drive the brand's market share in Cables and Car Chargers and achieve excellent business returns.

Core Responsibilities

1. Business Opportunity Assessment & Product Portfolio Planning

• Translate market signals (competitors, channel feedback, data trends) into:

  • Clear product opportunity judgments

  • Actionable product definitions and roadmap recommendations

• Based on market and channel objectives, determine:

  • Which sub‑categories to pursue or cut

  • Specification definitions

  • Target price segments

• Plan and execute the Good / Better / Best product portfolio for Car Chargers & Cables

  • Define the mission of different SKUs (traffic drivers / volume drivers / profit drivers)

  • Lead SKU trade-offs, spec trade-offs, and price segment selection

2. Product Definition & Project Ownership

• Lead early-stage product judgment for Cables & Car Chargers, including:

  • Market entry price segment analysis

  • Core specifications and experience boundaries

• Systematically evaluate different product proposals on:

  • Technical feasibility (power, heat dissipation, compatibility)

  • Cost structure and business viability

  • User experience and conversion potential

• Transform wireless car chargers from "technical concepts" into:

  • User‑understandable

  • Channel‑sellable

  • Actionable product definitions and solutions

3. Cross‑Functional Collaboration & Execution

• Work closely with R&D, mechanical engineering, supply chain, testing, and vendors to:

  • Clarify requirements, drive decisions, and resolve conflicts

• In project and product discussions:

  • Identify key pain points

  • Avoid unproductive back‑and‑forth

• Lead English communication with overseas teams:

  • Host meetings in English

  • Drive conclusions and action items to completion

4. Information Processing & Efficiency Improvement

• Efficiently collect and structurally process information from:

  • Market, channels, competitors, technology, users, and other sources

• Skillfully use AI tools to:

  • Support information organization, analysis, and decision‑making

  • Improve efficiency in documentation, communication, and judgment

• Build decision frameworks quickly in complex situations, rather than just accumulating information

What We're Looking For

Must‑haves

• 1–2 years of experience as a hardware product manager in consumer electronics

• Familiarity with the complete hardware product development process

• English proficiency as a working language; ability to lead meetings

Strong pluses

• Experience in the charging accessories category

• Real‑world experience in business trade‑offs (cutting proposals/features or pruning product plans)

• Already using AI as a daily work tool

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

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Location:

Shenzhen, Guangdong