Mars

Assistant General Counsel – Marketing & Innovation – Global Petcare

Mars  •  United States (Onsite)  •  2 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

The Assistant General Counsel role is a strategic global legal leader in Petcare who is focused on partnering with our Marketing & Innovation teams and helping to lead the strategic direction of our Intellectual Property function, for marketing and innovation intellectual property (brand protection, trademark, copyright, social media, AI, innovation, etc.). This role will provide a holistic view across the Petcare divisions to help shape our growth and innovation strategies including supporting our innovation pipeline, marketing ambitions, and provide thought leadership on IP matters to ensure they are aligned with our end-to-end demand strategy and supports our overall growth, innovation, demand and marketing agenda within Petcare. This position will play a key role in enabling innovation and brand differentiation in a competitive, fast-moving consumer landscape with a diverse set of businesses in the Petcare segment ranging from traditional consumer packaged goods to veterinary and lab services underpinned by foundational and transformational sciences.

The Assistant General Counsel is responsible for Marketing & Innovation across the Petcare business segment of Mars, Incorporated. Petcare is comprised of four distinct business units: Pet Nutrition, Royal Canin, Mars Veterinary Health and Science & Diagnostics spanning a number of technologies and brands, including for example comprehensive veterinary care (including: AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™), nutrition (including ACANA®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®), diagnostics (including Antech and Heska), wearable health monitoring, DNA testing and pet parent platforms. Moreover, Our Waltham Petcare Science Institute is also supporting foundational and future science to support pet health by driving innovations to improve pet health through nutrition, data and veterinary care.

What are we looking for?

  • Minimum of 12+ plus years as a practicing law with demonstratedexperienceinsupportingmarketingand innovation initiatives; if an in-house lawyer, law firm experience earlier in career is preferred.

  • Possess anunderstandingof the corporate environment, and specifically the importance of the linkage between a company’s business objectives,end toend demandstrategies including Marketing, Innovation and R&D efforts, and related global portfolio development, protection and enforcement strategies.

  • Exposureto global issues andstrategic visiondelivering business priorities.

  • Strong interpersonal and communication skills; ability to work well withandrelatetocompanypersonnel atall corporateand scientific levels.

  • Demonstration oftheabilitytobesensitiveto culturalissues arising from a global businessthatmayimpacta businessor legal decision.

  • Strong written andoral communications skills, withthe ability to communicate and interact effectively with clients and business leaders at all levels of the organization; must be able toidentify critical issuesrequiring actionandconveythem ina manner that is understandable and useful to the client.

  • Stronginterpersonalskillsanddemonstratedabilitytofunction well in a multi-disciplinary team environment.

  • Quickstudy, abletohandlecomplexmatterswithmultiple initiatives going on simultaneously.

  • A positive track recordinleading andengaging a large, geographically dispersed legal function.

  • Successful experience developing talent, building and motivating a legal team andwhen necessary, advocating and institutingchange within a legal department; a leader who innately develops followership.

  • Amindsetthat iscollegial andcollaborative andwhowill bring a proven commitment to the creation of a positive working environment within the legal organization.

  • Experienceintalentdevelopmentandanappreciationofthe benefit of having a diverse team of in-house attorneys.

What will be your key responsibilities?

  • Strategic leadership across an array of legal areas (marketing, advertising, contract, IP/brand protection, AI, social media, etc.) to provide a broad view of critical focus areas & investments across the Segment (including brands, claims, innovation, as well as Digital and AI initiatives).

  • Legal lead in supporting holistic brand & innovation strategies to deliver Petcare OGSM, includes building comprehensive legal strategies at Segment level in support of our marketing and innovation ambitions.

  • Ensure integrated approach to IP protection and development for innovation and brands ensuring a cross-divisional approach to science focused on pet health (as supported by Waltham), and translated into business-focused deliverables

  • Partner with Brand Experience, Marketing & Strategy teams at Petcare level to support initiatives including advertising, claims, branding, co-branding and digital/AI marketing projects and strategies.

  • Oversees the integrated approach to protecting and enforcing our worldwide brands and content portfolios aligned to the Segment priorities.

  • Liaise with the business unit Legal leads, Food law, SRA, Marketing, R&D and Innovation teams, as well as broader business associates to develop and implement a well-conceived strategy to optimize the Segment’s IP & Brand positions, including evaluating the competitor portfolios, and enforcement activities.

  • Ensure that the Intellectual property function provides necessary legal support, as appropriate, to the Segment’s Marketing, Innovation, Commercial (procurement), Digital Technologies, Business Development, Sales, Supply and R&D teams.

  • Oversee strategic approach to Marketing related agreements, including, but not limited to, NDAs, MSAs, consulting agreements, licenses and other IP related agreements.

  • Oversee the continuous refinement of the portfolio mapping and life cycle management program for the Segment’s trademark portfolios.

  • Provide IP due diligence support to other law department members in connection with technology investments and business acquisitions.

  • Contribute to and ensure a high performing and collaborative legal team supporting the intellectual property function across the Segment in an integrated approach.

  • Strong people management across the function including hiring, supervising, and evaluating the

  • Segment’s intellectual property lawyers; implement an effective program to continue to motivate, mentor and retain members of the Segment’s legal team.

  • Assist in setting and managing the Segment’s IP budget for Brands/Marketing and approve spend against the budget to ensure aligned with segment priorities.

  • Liaise and coordinate with business unit Legal Leads to ensure team members are meeting ongoing needs of business unit to support both strategic and operational initiatives across the business.

  • Ensure high performance collaboration across the Intellectual property teams cross-segment and in partnership with Center of Legal Excellence to ensure efficient and effective use of resources within the Petcare Segment and broader Mars, Inc organization.


What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.

Mars

About Mars

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow.

Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future.

Quality - The consumer is our boss, quality is our work and value for money is our goal.

Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.

Efficiency - We use resources to the full, waste nothing and do only what we can do best.

Freedom - We need freedom to shape our future; we need profit to remain free.

Note to Parents:

https://www.mars.com/about/policies-and-practices/note-to-parents/np-english

For more information, please visit mars.com.

Follow us: facebook.com/mars, twitter.com/marsglobal, instagram.com/marsglobal/, youtube.com/mars

For more information about careers at Mars, please visit careers.mars.com

Follow us: facebook.com/LifeAtMars, instagram.com/LifeAtMars/, tiktok.com/LifeAtMars

Mars, Incorporated is not responsible for any content or activity made available via third party sites or services.

Page subject to:

mars.com/legal

mars.com/privacy

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
McLean, Virginia
Year Founded
Unknown
Website
mars.com
Social Media