We are Fonterra, one of the world's largest dairy nutrition companies.
At Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.
As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.
As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.
When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.
About the role
The Foodservice business is a key growth pillar for Fonterra Vietnam with ambitious targets to achieve double-digit growth in both volume and EBIT annually. This role plays a critical part in driving channel expansion and customer engagement across the Foodservice segment.
As Assistant Food Service Marketing Manager, you will be responsible for developing and executing customer-centric marketing strategies that enhance brand visibility, deepen customer engagement, and boost sales performance. Acting as a vital link between brand marketing and sales, you will ensure that all initiatives are tailored to customer needs and channel dynamics.
Please note that this is a contingency role and the successful candidate will be placed on an agency’s payroll.
Key Accountabilities
1. Strategic Marketing Planning
- Develop and implement customer and channel-specific marketing strategies in collaboration with the sales team to meet business growth targets.
- Lead go-to-market plans for new product launches and seasonal campaigns.
- Analyze market trends, consumer insights, and competitive activity to identify growth opportunities and inform annual planning.
- Align product offerings with market demand through close collaboration with sales, advisory chefs, and operations teams.
2. Customer Engagement & Activation
- Plan and execute nationwide and seasonal campaigns, trade shows, events, and customer engagement programs.
- Partner with Technical Advisors to develop new menu ideas and organize technical demonstrations and workshops.
- Support new product launches with tailored marketing materials and presentations for key accounts, enabling customers to effectively market AFP products.
- Manage event logistics, materials, and post-event reporting to ensure strong ROI and a seamless customer experience.
3. Product Innovation & Category Management
- Support the FS Marketing Manager in category management and market intelligence initiatives.
- Analyze customer data to generate insights that inform marketing strategies and product positioning.
- Drive innovation within the product portfolio as part of long-term strategic planning.
- Develop sales tools, POS materials, and finished goods concepts in collaboration with the Chefs Team.
- Coordinate the development and approval of Vietnam-specific product artwork with Regulatory and Global teams.
- Participate in cross-functional project teams for new product development using the Phase-Gate process.
4. Marketing Budget & Performance Management
- Prepare monthly, quarterly, and annual dashboards and insight reports for internal stakeholders.
- Track and optimize marketing performance, including campaign KPIs, customer engagement, and sales impact.
- Manage the marketing budget, ensuring efficient resource allocation and strong ROI across initiatives.
About You
- Degree in Marketing or Business.
- Minimum 3 years of experience in customer marketing or product branding, Experience in the food or food ingredients industry, particularly in B2B environments.
- Proven track record of delivering impactful marketing initiatives.
- Strong communication and interpersonal skills.
- Analytical, creative, and highly organized.
- Self-motivated with strong planning and implementation capabilities.
- Able to make decisions, build consensus, and manage multiple priorities effectively.
- Proficient in written and spoken English.
- Proficient in Microsoft PowerPoint, Excel (including pivot tables), and Word.
Are you excited about this opportunity but may only meet some requirements?
At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities.
Or join our Talent Community by clicking here, to be notified about new and relevant job opportunities.
The benefits of life at Fonterra
Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.
Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.
Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.
