The Assistant F&B Marketing Manager is responsible for developing and executing strategic marketing initiatives for all F&B outlets at JW Marriott Marquis Dubai. Reporting to the F&B Marketing Manager, this role oversees marketing calendars, ensures seamless campaign execution, and drives outlet-specific positioning through tailored annual marketing plans. The position plays a key role in shaping F&B brand strategies, launch concepts, and promotional frameworks that enhance guest engagement and revenue. The role manages social media channels, supports content creation, and coordinates cross-functional stakeholders to deliver impactful, on-brand storytelling across all F&B touchpoints within the property.

CANDIDATE PROFILE
Experience:
• 3–5 years of marketing experience, preferably in hospitality, F&B, luxury, or lifestyle brands
• Proven experience in planning and executing integrated marketing campaigns
• Hands-on experience managing social media accounts and digital content strategies
• Exposure to developing marketing plans, brand strategies, and launch campaigns
• Experience working with agencies, creative teams, and cross-functional stakeholders
• Prior experience in a supervisory or senior executive marketing role is an advantage
Skills and Knowledge
• Strong expertise in F&B marketing, including outlet positioning, promotions, and guest engagement strategies
• Advanced understanding of social media platforms, content planning, and performance optimization
• Ability to develop structured marketing calendars and annual marketing plans
• Strong creative and strategic thinking, with the ability to translate brand vision into execution
• Proficiency in Adobe Creative Suite and/or Canva for content development and approvals
• Knowledge of campaign reporting, analytics, and KPI tracking to measure performance and ROI
• Excellent project management skills with the ability to handle multiple campaigns simultaneously
• Strong communication and storytelling skills, with attention to brand tone and consistency
• Understanding of luxury hospitality brand standards and guest experience expectations
• Ability to collaborate effectively with F&B operations, culinary teams, and marketing leadership
Education or Certification
• Bachelor’s degree in marketing, Communications, Hospitality Management, or a related discipline
• Additional certifications in digital marketing, branding, or social media are a plus

Core work activities

The following are specific responsibilities and contributions critical to the successful performance of the position:

Marketing Strategy & Planning

• Develop annual, outlet-specific marketing plans aligned with revenue and brand objectives
• Define F&B brand strategies, positioning, and campaign direction for all outlets
• Identify key commercial opportunities and seasonal activations

Campaign Development & Execution

• Plan, brief, and execute integrated marketing campaigns across F&B outlets
• Manage campaign timelines, deliverables, and stakeholder alignment
• Oversee execution of promotions, launches, and experiential activations

Marketing Calendar Management

• Own and maintain the F&B marketing calendar for the property
• Coordinate all outlet campaigns, offers, events, and partnerships
• Ensure alignment between marketing initiatives and operational readiness

Social Media Management

• Oversee content strategy and day-to-day management of F&B social media channels
• Create, curate, and approve engaging content aligned with brand tone
• Monitor performance and optimize content based on insights and trends

Content Development & Brand Execution

• Collaborate on photo and video shoots, ensuring strong visual storytelling
• Support the creation of campaign assets, menus, and promotional materials
• Ensure consistency across all brand touchpoints and digital platforms

Launch Planning & Brand Activations

• Lead marketing plans for new outlet openings, menu launches, and rebranding initiatives
• Develop go-to-market strategies including teaser, launch, and sustain phases
• Coordinate cross-functional teams to ensure successful execution

Reporting & Performance Analysis

• Track campaign performance and prepare detailed reports with insights and recommendations
• Analyze social media, digital, and campaign KPIs to optimize future initiatives
• Present findings and learnings to the F&B Marketing Manager and leadership

Stakeholder & Agency Coordination

• Work closely with culinary, operations, PR, and external creative agencies
• Manage timelines, approvals, and deliverables across multiple stakeholders
• Support media and influencer collaborations as part of campaign strategies