Job Description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us?

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Assistant Beauty Education Manager is responsible for developing, delivering, and sustaining impactful training programmes that strengthen product knowledge, selling skills, service excellence, and brand standards across the retail beauty team.

This role plays a key part in enabling Beauty Advisors and retail leaders to deliver exceptional customer experience, drive sales performance, and represent the brand with confidence, expertise, and pride.

Responsibilities:

Training Strategy & Planning

• Develop and implement the annual training calendar based on business priorities, brand launches, retail needs, and performance gaps.
• Partner closely with Brand, Retail Operations, and Sales teams to identify training needs and align training priorities with commercial objectives.
• Design structured onboarding, refresher, and upskilling programmes for Beauty Advisors, Counter Managers and retail leaders.
• Support new store openings, brand launches, campaign activations, and key retail moments with relevant training interventions.

Product & Brand Training

• Deliver engaging product, brand, and service training to ensure the retail team has strong knowledge of product benefits, usage, ingredients, rituals, and brand storytelling.
• Translate brand guidelines and product information into practical selling tools and customer-facing conversations.
• Ensure Beauty Advisors can confidently recommend products based on customer needs, skin concerns, lifestyle, and preferences.
• Maintain consistency in brand image, service standards, grooming, and customer experience across all retail touchpoints.

Selling Skills & Service Excellence

• Train and coach retail teams on consultation skills, customer engagement, clienteling, cross-selling, up-selling, objection handling, and closing techniques.
• Reinforce luxury service behaviours and customer experience standards through classroom training, floor coaching, and role-play.
• Support the development of a service mindset that balances commercial results with genuine customer care.
• Conduct regular store visits to observe service delivery, provide coaching, and identify further training opportunities.

Coaching & Field Development

• Provide hands-on coaching to Beauty Advisors and retail leaders to improve confidence, capability, and performance.
• Partner with Retail Operations and Brand teams to address individual or store-level performance gaps.
• Develop Counter Managers and Boutique Managers to become stronger on-the-floor coaches for their teams.
• Build a culture of continuous learning, self-improvement, and sharing of best practices across the retail community.

Training Content & Tools

• Create, localise, and update training materials, playbooks, product guides, service scripts, role-play scenarios, quizzes, and learning aids.
• Develop practical tools that support learning transfer, such as selling tips, launch cheat sheets, customer consultation guides, and retail coaching checklists.
• Leverage digital learning platforms, videos, micro-learning, and blended learning methods where relevant.
• Ensure training content is clear, engaging, accurate, and aligned with brand standards.

Training Effectiveness & Reporting

• Measure training effectiveness through attendance, feedback, assessment scores, store observations, mystery shopping results, sales performance, and behavioural improvements.
• Track training completion and capability progress across retail teams.
• Provide regular training reports, insights, and recommendations to management.
• Continuously improve training programmes based on business results, learner feedback, and retail observations.

Requirements:

• Diploma or Degree in Business, Marketing, Retail Management, Beauty, Training, or related discipline.

• Minimum 5–8 years of experience in beauty, luxury retail, skincare, fragrance, makeup, or related retail environment.
• Prior experience in training, field coaching, retail education, or store leadership is highly preferred.
• Strong product knowledge and passion for beauty, skincare, fragrance, makeup, and customer experience.
• Good understanding of luxury retail selling, service standards, and customer engagement.
• Strong facilitation, presentation, coaching, and communication skills.
• Able to translate product and brand knowledge into practical selling behaviours.
• Confident in conducting classroom training, virtual training, store coaching, and role-play sessions.
• Strong stakeholder management skills and ability to work with Brand, Retail, Sales, and HR teams.
• Analytical mindset with ability to link training interventions to retail performance outcomes.
• Proactive, hands-on, energetic, and comfortable working in a fast-paced retail environment.
• Comfortable using digital learning tools, Microsoft PowerPoint, Excel, and AI tools to enhance training content and delivery.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [ https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to Staffing Agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.