Position Title: Assistant Director of Marketing and Revenue Generation
Department: 89114|Athletics Ticket Office
The Assistant Director of Marketing & Revenue Generation plays a key role in developing and executing comprehensive marketing, promotional, fan engagement and revenue-generation strategies for the Department of Intercollegiate Athletics.
Reporting to the Director for Marketing & Revenue Generation, this position supports initiatives designed to increase attendance, ticket sales, fan engagement, brand awareness and athletics revenue across assigned sports and department-wide initiatives.
The Assistant Director will work collaboratively with Athletics leadership, ticketing, development, communications, digital media, creative services, corporate partnerships, facilities, coaches, student-athletes and campus/community partners to create compelling experiences that increase the visibility and financial impact of the athletics program.
This position will have significant responsibility for the development, implementation and measurement of marketing campaigns and revenue-generating initiatives, including digital marketing, promotional campaigns, student and community engagement, game-day experiences, ticket promotions and special events. The successful candidate must be highly organized, creative, collaborative and comfortable working in a fast-paced NCAA Division I athletics environment, including nights, weekends and holidays.
-Develop and execute comprehensive marketing plans for assigned sports and department-wide initiatives.
-Implement ticket sales strategies to achieve revenue and attendance goals for assigned sports and special events.
-Assist with outbound ticket sales efforts through prospecting, lead generation and customer outreach initiatives.
-Create strategies designed to increase ticket sales, attendance, fan engagement and revenue generation.
-Coordinate special ticket promotions, discounts, premium seating offers and fan incentive programs to maximize revenue.
-Develop targeted promotional campaigns for season ticket sales, single-game tickets, group sales, student attendance and special events.
-Collaborate with the ticket office to develop and execute promotional strategies that support revenue goals.
-Assist in identifying new revenue-generating opportunities through marketing campaigns, special events, digital initiatives and community partnerships.
-Monitor campaign performance and make recommendations based on attendance, sales and engagement data.
-Develop and execute game-day marketing and promotional plans for assigned sports.
-Create engaging pregame, in-game and postgame experiences designed to increase attendance and fan satisfaction.
-Develop game scripts, promotional schedules and fan-engagement elements.
-Coordinate promotional giveaways, theme nights, contests, recognitions and special events.
-Collaborate with game presentation, facilities, spirit groups, public address, video production and other internal teams.
-Evaluate game-day initiatives and recommend improvements based on attendance and fan engagement results.
-Develop and implement integrated marketing campaigns across digital, social, email, web, print, radio, television and other appropriate platforms.
-Assist with development of targeted email campaigns to fans, students, alumni, season-ticket holders and other constituent groups.
-Utilize CRM and marketing platforms to support audience segmentation and targeted communications.
-Monitor digital campaign performance, engagement and conversion metrics.
-Collaborate with Athletics Communications and Creative Services to ensure consistent messaging and brand presentation.
-Assist in developing creative briefs and promotional assets.
-Develop initiatives to increase student attendance and engagement at athletics events.
-Build relationships with student organizations, campus departments and student leaders.
-Develop youth, school, alumni and community outreach initiatives.
-Coordinate appearances and community engagement opportunities involving coaches and student-athletes.
-Represent Athletics at community events and promotional opportunities.
-Develop partnerships with local businesses and organizations to expand the athletics brand and drive attendance.
-Track and evaluate marketing campaign performance, attendance trends, ticket sales and fan engagement.
-Prepare reports and recommendations for Athletics leadership.
-Utilize available ticketing, CRM, digital and social analytics to inform marketing decisions.
-Establish measurable objectives for assigned campaigns and evaluate results.
-Make data-informed recommendations for future marketing and revenue strategies.
-Recruit, train and supervise student employees, interns, ambassadors as assigned.
-Coordinate multiple projects and deadlines simultaneously.
-Maintain accurate records of marketing initiatives, promotional inventories and campaign results.
-Perform other duties as assigned.
-Bachelor's degree from an accredited institution in marketing, communications, public relations, business, sport management, advertising or a related field.
-Experience in collegiate athletics, professional sports, sports marketing, event marketing, entertainment, ticket sales or a related field.
-Demonstrated experience developing and executing marketing or promotional campaigns.
-Strong written and verbal communication skills.
-Demonstrated organizational and project-management skills.
-Ability to work effectively with coaches, administrators, student-athletes, fans, campus partners and community stakeholders.
-Ability to work evenings, weekends and holidays as required by the athletics schedule.
-Master's degree in marketing, communications, sport management, business or related field.
-Demonstrated experience in ticket sales, ticket operations, CRM utilization, customer relationship management and revenue-generation initiatives within collegiate athletics, professional sports or entertainment industries.
-Experience with digital advertising, social media marketing and analytics.
-Experience with game presentation and fan-experience initiatives.
-Experience supervising student employees or interns.
-Experience with Adobe Creative Cloud, Canva or similar creative platforms.
-Experience with Daktronics or other videoboard/game-presentation systems.
-The successful candidate should demonstrate:
-Strong understanding of sports marketing and revenue-generation principles
-Ability to translate marketing strategies into measurable attendance and revenue results
-Excellent written, verbal and interpersonal communication skills
-Strong project-management and organizational abilities
-Creativity and ability to develop innovative promotional concepts
-Ability to analyze data and use metrics to guide decisions
-Strong customer-service and relationship-building skills
-Ability to manage multiple priorities in a deadline-driven environment
-Proficiency with Microsoft Office/Google Workspace and digital marketing platforms
-Ability to work independently while functioning effectively within a team
-Professional judgment and discretion when working with coaches, student-athletes, administrators and external partners
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