
Plymouth State University’s Assistant Director of Admissions will serve as a part of a recruitment team that will work to increase brand awareness and recognition of PSU while recruiting prospective students to enroll at Plymouth State University. This position will build recruitment relationships with prospective students and their families, high school counselors, community-based organizations and others, throughout the recruitment and enrollment life-cycle through on-campus and off-campus programs & events and through multiple communication channels including phone, social media, electronic, and other tools geared towards effective relationship management. The position will also evaluate applications and provide enrollment advising to prospective students.
This position comes with extensive travel in the Fall, and moderate travel in the Spring.
Duties/Responsibilities
Recruitment Travel (60%)
Implement and manage innovative, data-driven student recruitment and admission activities.
Provide admission counseling and information to prospective students, high school counselors, CBO’s, community college transfer advisors, as well as other community members
Attend Open House, Accepted Student Days, and other on campus recruitment events
Review, applications for admissions and make decisions on acceptance
Manage a pool of inquiries and applicants from various sources and follow up as needed to move and guide applicants through the process toward admission.
Review and evaluate admission standards and regularly monitor student data to improve the student experience
Safeguard the confidentiality of student, staff and university information by exercising discretion in communicating information to faculty, staff, parents, alumni and current and potential students, and in handling departmental records and files and similar confidential materials.
Attend recruitment events off-campus in a defined territory to include nights and weekends.
Manage effective communications with prospective students, high school counselors, CBO’s and other community partners.
Working closely with university and external partners selected by the Sr. Associate Director of Admissions, formulate and implement a strategic communication plan that follows the continuum from growing the undergraduate applicant funnel to prospective applicant inquiry, to application, to matriculation in support of overall admission and net revenue goals for the online and residential graduate student population.
Coordinate recruitment events in the defined territory as directed by leadership.
Serve as assigned on university committees focused on support of undergraduate students or other related admissions initiatives.
Regularly attend departmental and divisional staff meetings as an active participant.
Understand and work within the guidelines of all agencies and laws governing admissions.
Cover daily information sessions as needed.
Extensive fall travel throughout your assigned region (This role’s region is New York, New Jersey, and Connecticut). Travel to high schools for day visits, college recruiting fairs, local and national college recruitment fairs, etc.
Spring travel is lighter but still active. In addition to application generation travel, Spring travel includes “yield visits,” meeting with accepted students and encouraging them to enroll.
Admissions Funnel Work/Customer Service (30%)
In the office and while traveling – outreach to prospects, inquiries, applicants, accepted students, and enrolled students to assist with moving them through the admissions funnel and preventing melt once they are enrolled. This can be through email, text, calling, handwritten notes, etc.
On Campus events (5%)
Active participation in all Admissions Open House events, “Choose PSU” Accepted Student Days, Daily info sessions (when available), assisting with daily info session presentations or tours (when available), volunteering at Student Life events (when available).
Other Duties as Assigned (5 %)
Other duties/activities as needed, assigned by Senior Associate Director of Admissions and Director of Admissions
Requirements
Minimum Acceptable Education & Experience:
Bachelor’s degree required
Required Licenses & Certifications:
Valid Driver’s license, a willingness to travel and work nights/weekends are required
Knowledge, Skills & Abilities:
Strong public speaking and presentation skills
Computer skills as related to admission process and functions such as: CRM
Aptitude to design and execute prospect territory management strategies to achieve individual and department recruitment, application, and enrollment goals.
Familiarity with college, university or school admissions/graduation policies and/or student activities.
Preferred Qualifications:
Admissions experience in higher ed or independent school
Experience with information systems/databases
Customer service/sales experience
Applicant Instructions:
Applicants should be prepared to upload the following documents when applying online within the My Experience: Resume/CV section of the application: (Maximum of 5 Documents)
Resume/CV
Cover Letter
Applications that are missing any of the required items may not move forward for consideration. Additional uploaded documents not requested in the position announcement will not be reviewed.
Plymouth State University offers high-quality baccalaureate, graduate, and doctoral degree programs. Through research and innovative community partnerships, the University contributes to the economic, social, cultural, and environmental development of the North Country and Lakes Region of New Hampshire and beyond.
EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Compensation Pay Range:
$43,710.00 - $77,920.00
The pay range for this position is listed above. Actual offer will be based on skills, qualifications, experience, and internal equity, in addition to relevant business considerations. More information on benefits can be found here:USNH Employee Benefits | Human Resources
Location:
Plymouth

The University System of New Hampshire is the largest provider of post secondary education in the Granite State. With more than 27,000 enrolled students and 90,000 alumni living in state, the sister institutions of the University System - the University of New Hampshire, Plymouth State University, and Keene State College - have a direct impact on hundreds of thousands of New Hampshire citizens every year.
In addition to the contact information below, hearing impaired callers can reach us via TTY: 7-1-1, or 800-735-2964 (Relay NH).