Job Description

Classification Title:

Assistant Director, Marketing

Classification Minimum Requirements: Master's degree in appropriate area of specialization and two years of appropriate experience or a bachelor's degree in appropriate areas of specialization and four years of relevant experience. Job Description:

Marketing Strategy and Implementation

• Under the direction of the UF Health AVP for Marketing and the Wells Brain Tumor Center Co-Directors to
• support the Preston A. Wells Jr. Center for Brain Tumor Therapy to address marketing and growth
• needs, with particular focus on: Directing consumer-oriented marketing campaigns for the Preston A. Wells Center for Brain Tumor Therapy.
• Leading efforts to ensure alignment of activities with overall Department of Neurosurgery and UF Health
• marketing efforts to ensure consistency in messaging, brand, and quality and avoiding unnecessary
• redundancy.
• Leading the planning and execution of community outreach and education activities related to brain tumor
• education and maximizing participation with Wellness University, community walks/runs and other activities as needed.
• Coordinating the development and optimization of web content to elevate and enhance visibility on search
• engines and across the web.
• Implements provider-focused marketing initiatives in support of reputation and referral growth, including: Generating new faculty bios for educational and research related promotions, conference participation
• and regional and national reputation activities.
• Developing newsletters and broadcast emails.
• Directing the creation and distribution of podcasts, videos and other multimedia content
• Creating content to promote clinical trial participation, research advances and specialty care advances
• Leads the development, implementation and evaluation of marketing and communications initiatives with
• input from Communications and Marketing leaders, Center leadership, faculty and staff.
• Drives, in collaboration with UF Health Marketing & Communications leadership and with the Wells Brain
• Tumor Center co-directors, the process to develop and direct a comprehensive marketing strategy for the
• Preston A. Wells Center that aligns with organizational strategic priorities
• Meets with departmental and service leaders to determine marketing needs and priorities.
• Collaborates with marketing and communications leadership to set marketing goals, develop and support
• the implementation of marketing strategies and establish growth goals to drive market share.
• Prepares and presents annual strategy and tactical plans to departmental and administrative leaders on
• fiscal year goals, strategies, objectives and tactics.
• Guides communications plans in support of residency, research and CME efforts.
• Leads a coordinated approach to marketing and advertising efforts; collaborates as necessary with UF
• Health colleagues to implement approved projects.
• Champions regular community education opportunities to cultivate potential patients and promote
• awareness of departmental services.
• Oversees establishment and integrity of the brand; assures consistent usage for UF Health and the
• University of Florida, where applicable, in alignment with established brand standards.

Publishing and Health/Science Communications

• Writes, edits and/or proofreads all promotional projects, such as advertisements, newsletters, brochures,
• collateral material, video or television scripts or web content.
• Oversee the development of core narratives and storytelling strategies that elevate the center’s emphasis
• on academic excellence, research impact, clinical innovation and community engagement.
• Engages UF Health creative services colleagues or external vendors to develop design for each project
• and coordinate production.
• Works with photographers, videographers, freelancers, illustrators and social media managers as
• necessary to develop high-quality content for the Wells Brain Tumor Center.
• Responsible for ensuring a proactive editorial calendar for the creation and posting of engaging social
• media content across departmental and organizational social media channels.
• Provides content for use across pertinent UF Health and UF web pages and social accounts.
• Responsible for consistent application of university and UF Health brand standards.
• Works with UF College of Medicine, UF Health Cancer Institute, McKnight Brain Institute, UF Clinical and
• Translational Science Institute, and UF Health Marketing & Communications leads to highlight and
• disseminate institutional, regional, and national awareness of innovative discoveries and achievements of
• the faculty, trainees, and staff at the Preston A. Wells, Jr. Center for Brain Tumor Therapy at UF
• Health.

Marketing Planning & Reporting

• Prioritizes marketing and communications investments and develops and presents annual marketing plans
• and budgets. Works with marketing and communications leaders to establish resourcing for proposed
• projects and initiatives. Regularly reports on progress.
• Responsible for monthly reporting on the status of projects for marketing and departmental leadership.
• Responsible for developing and presenting KPI performance and return on investment reports to leaders
• across systems.

Public Relations

• Supports media relations efforts by coordinating with communications colleagues to assist in proactively generating news coverage and responding to media inquiries.

Other

• Meets regularly with key chairs, chiefs, directors and faculty.
• Attends key planning and BTC leadership meetings.
• Attend regularly scheduled UF Health Marketing Team meetings.
• Attends UF Health Marketing & Communications divisional meetings.
• Uses the project management system to track and manage all marketing projects.[JB5.1]
• Serves as an essential employee during times the Command Center is activated.

Expected Salary:

commensurate with experience

Required Qualifications: Master's degree in appropriate area of specialization and two years of appropriate experience or a bachelor's degree in appropriate areas of specialization and four years of relevant experience. Preferred:

• Marketing or Communications degree strongly preferred.
• Proficiency in Word, Excel, PowerPoint, Canva, web content management systems such as WordPress,
• and social media business management systems.
• Proficiency in Associated Press style required.
• Demonstrated outstanding ability to work under pressure in a fast-paced office with frequent interruptions,
• changing priorities and short deadlines.
• Ability to plan, organize and coordinate work assignments.
• Proven experience developing and executing integrated communications plans and multichannel
• campaigns aligned with organizational priorities.
• Strong analytical skills, including experience using communications metrics, digital analytics and
• engagement data to inform strategy and decisions.
• Ability to establish and maintain effective, collaborative working relationships with others as part of a team.
• Ability to function under stressful circumstances, always maintaining respectful and supportive
• interactions.
• Superior verbal, writing and presentation skills.
• Ability to plan, organize and coordinate work assignments.
• Ability to work independently and receive feedback on work.

Special Instructions to Applicants:

For consideration, please complete an application and include a cover letter, resume and the names and email addresses of three to five references.

The University of Florida is an Equal Employment Opportunity Employer.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No