Assistant Director, Marketing & Communications, Online Graduate Programs
Regular
$77,600 - $93,170 annual; Compensation will be based on education, experience, skills relevant to the role and internal equity
Annual
POSITION PURPOSE:
Reporting to the Director of Marketing & Communications for Online Graduate Programs, the Assistant Director of Marketing & Communications plays a critical role in supporting and executing marketing and communication strategies for each of Santa Clara University’s online graduate programs. This position is responsible for, leading internal and external communications, overseeing digital and print marketing efforts, managing social media platforms, and developing content for web and email campaigns.
The Assistant Director collaborates with school-specific internal stakeholders and external vendors to ensure consistent branding and messaging across platforms, contributes to web development and all communication/marketing initiatives, and creates targeted content to drive student recruitment. The role supports communication for the Santa Clara Online team as a whole, supporting all team members and higher ups with all communication needs. Additionally, this role supports recruitment events and outreach efforts (such as calls, mailings, and more) to increase visibility and engagement across Santa Clara’s six graduate schools.
COMMUNICATIONS — 55%
1. Internal Communications
Produce, write, proof, edit and facilitate communications for Santa Clara internal channels such as emails, meetings, and project management between Santa Clara Online team and graduate school representatives.
Ensure that internal communication is clear and consistent – disseminating information, as needed, to all Santa Clara Online constituents.
Oversee the master editorial calendar (to be utilized for internal sharing as well as external social media and email campaigns) as well as report unique news events as they arise.
Collaborate with University Marketing & Communications to meet deadlines and create branded assets.
Track and report on the effectiveness of communication efforts across all channels, social media, and external releases to inform strategy and optimize messaging.
2. External Relations
Produce, write, proof, edit and publish long-form content (such as press releases and blog posts) for all Santa Clara Online initiatives and external channels.
Oversee relationships and communication with various marketing vendors or cross-campus partners.
Manage, produce, update, and schedule all event reminder emails for all events relevant to online programs. Where necessary, conduct the same efforts for relevant, in-person programs.
Oversee the production and distribution of Vice Provost of Graduate Program materials such as VPGP update, social media efforts, and more.
3. Digital Platforms
Develop and publish content on web pages, social media platforms, and more; identify and source appropriate visuals to support written content.
Ensure all Santa Clara Online programs are using the latest social platforms to interact and connect with current and former students, faculty, and staff.
Assist in overseeing all school-specific social platforms when launching online programs. Ensure schools are using consistent messaging and dissemination of information throughout all mediums.
Assist graduate school staff with updating and maintaining their websites.
4. Santa Clara Online Team Communications
Be knowledgeable and answer questions regarding graduate online programs, degree requirements, and application process.
Collaborate with other admissions departments on campus to streamline and understand processes.
MARKETING — 30%
1. Digital Platforms (cont.)
Develop, implement and maintain web pages and websites, ranging from a specific event page to a department or center’s site using HTML, T4, and WordPress. Working with the Director, drive web usability that evaluates website structure, content, and accessibility to ensure user-friendly customer journey.
Utilizing various graduate school social media channels, create assets (imagery, captions, etc.), and monitor campaigns to ensure optimal performance.
2. Marketing of Santa Clara Online
In collaboration with the Director of Marketing & Communications, design and lead marketing strategy plans for the promotion, recruitment, and growth of the school’s online programs on the local, national, and global stage.
Develop and implement marketing strategies alongside Director and school-specific representatives.
Facilitate web creation, web design, and user experience for emerging online program sites and landing pages.
Work directly with program directors to create, implement and execute marketing plans to support their goals across admissions, career services, and program management.
Document and promote successes of students, alumni, faculty, and online programming.
Develop and execute targeted email marketing campaigns to engage prospective students and support recruitment goals.
Monitor and report on marketing campaign performance metrics, providing insights and recommendations to improve outcomes and ROI.
Assist with managing marketing budgets, ensuring effective allocation of resources across campaigns and platforms.
3. External Relations
In collaboration with the Director, market and showcase all emerging Santa Clara Online programs to potential students.
Collaborate with admissions and recruitment teams to align marketing strategies with recruitment and conversion objectives.
Ensure marketing campaign data metrics are provided to Santa Clara Online team and review the ROI for all external relationships (campus partners, etc).
STUDENT RECRUITMENT — 15%
1. Student Recruitment Activities
Execute the day-to-day recruitment activities including but not limited to outreach and recruitment, prospect and lead generation.
Represent Santa Clara Online at events on and off campus for prospective students, virtual events, undergraduate institutions, agency, and district partners.
Increase Santa Clara Online’s visibility through outreach programs, graduate school fairs, training seminars and presentations for recruitment of students from targeted communities.
Oversee effective recruiting events for online graduate programs and work in tandem with the various colleges and schools.
Own and execute lead nurturing journeys through email, text, and phone communications to guide prospective students through the application process.
Collaborate with recruitment partners, agencies, and CRM systems to optimize lead generation and tracking efforts for online graduate programs.
Become well-versed in any/all CRM systems (such as Slate) or other necessary technology systems
Note: Other Duties as Assigned
PROVIDES WORK DIRECTION
Student employees
RECEIVES WORK DIRECTION FROM
Dir. of Marketing & Communications for Online Graduate Programs
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a diverse multicultural environment.
1. Knowledge
Interpersonal skills needed to work with individuals with a variety of skills and backgrounds
Appropriate level of understanding of the importance of building strong internal and external relationships
Strong customer service orientation
Strong communication skills (spelling, grammar, oral and written communication)
Professional and service oriented in approach to all contingencies
2. Skills
Graphic Design (Adobe Photoshop, Canva)
Website development/design (T4, WordPress, HTML Email campaigns)
Social Media strategies and communication software
Digital Advertising Strategies (Paid social advertising, SEO/SEM/SERP)
Project Management
Learning and Content Management Systems
3. Abilities
Ability to work with administrators, faculty, staff and students
Ability to work independently
4. Education and/or Experience
Bachelor's degree required in marketing, communications, or related field
3 years of work experience
PHYSICAL DEMANDS
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, Santa Clara provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
Considerable time is spent at a desk using a computer terminal.
May be required to travel to other buildings on the campus.
May be required to attend conference and training sessions within Bay Area or in- or out-of-state locations.
May be required to occasionally travel to outside customers, venders or suppliers.
WORK ENVIRONMENT
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
Typical office and computer lab environment.
Mostly indoor office environment with windows.
Offices with equipment noise.
Offices with frequent interruptions
Telecommute
Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.
EEO Statement
Equal Opportunity/Notice of Nondiscrimination
Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University’s equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/
Clery Notice of Availability
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.
Americans with Disabilities Act
Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at hraccommodations@scu.edu or by phone at (408)554-4392. Please note This contact information is intended for accommodation requests only. Resumes or inquiries about application status sent to this inbox will not be reviewed or forwarded. For resumes or questions regarding application status, please contact hrservicedesk@scu.edu
