PepsiCo

Assistant Customer Marketing Manager

PepsiCo  •  Bangkok, TH (Onsite)  •  2 hours ago
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Job Description

Locations: Klongtoey, Thailand

Job Function: Sales

Req ID: 471489

Relocation Eligible: ['No']

Overview

Plan and execute trade marketing strategies and activities to drive sales, profit, and market share growth, leveraging shopper and market insights to develop effective wholesale channel plans.

Responsibilities

  • Develop trade marketing and channel plans aligned with business goals (AOP) by leveraging shopper, customer, and market insights to translate opportunities into actionable growth plans.
  • Manage portfolio strategy, including hero assortment and promotion to maximize competitiveness and profitability.
  • Lead investment planning and budget management (D&A and A&M), optimizing spending across sub-channels and customers to improve ROI and business performance.
  • Drive category growth by leading category management initiatives and delivering insights-based solutions that create value for customers and shoppers.
  • Lead go-to-market execution for NPDs, including speed to market, promotions, distribution, and in-store activation to ensure successful launches.
  • Develop, execute, and evaluate promotional strategies by sub channel or account to maximize sales effectiveness and investment returns.
  • Partner with Sales, Marketing, Finance, and Supply Chain to enhance distribution, visibility, and in-store execution while delivering business targets.

Qualifications

  • 5+ years of experience in Trade Marketing, Channel Development, Customer Marketing, or Consumer Marketing.
  • Experience in Wholesale channel development and category management/category captaincy is a plus.
  • Strong analytical skills with experience using shopper, customer, and market data to drive business decisions.
  • Experience working with market intelligence agencies such as NielsenIQ, Kantar, or similar.
  • Strong commercial acumen in pricing, promotions, trade investments, and channel strategy.
  • Proven leadership and project management capabilities with strong cross-functional collaboration skills.
  • Innovative, proactive, and results-oriented mindset.
  • Excellent communication skills in Thai and English.
PepsiCo

About PepsiCo

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Join us. Dare for Better.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Purchase, New York
Year Founded
Unknown
Website
pepsico.com
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