MVC Resources

Assistant Country Manager, TH (Ecommerce - FMCG)

MVC Resources  •  Kingdom of Thailand (Onsite)  •  4 months ago
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Job Description


Our Client is seeking a high-octane,
commercially-minded Future Leader / Assistant Country Manager to lead our
Health & Beauty portfolio. This is a dual-focus role: you will be the
primary driver for our E-commerce P&L while overseeing local operations,
supply chain, and market expansion.


You will be working closely with the
Malaysia Headquarters

team in driving, scaling and executing the overall business development
strategies and plans for the Local region.


This role involves identifying and
capitalizing on new market opportunities, ecommerce strategy, building and
maintaining key relationships and driving the overall business development
strategy to achieve revenue and growth targets for the Company


Key Responsibilities: Sales Development


• Responsible for designing and implementing
business development strategies for our health & beauty products via
different marketing channels; key accounts, distributors and e-commerce
platforms, ensuring that our brands and products reach the target market
effectively.


1. Digital Commerce & Sales Growth (The
Priority)


  • P&L Ownership: Drive the monthly,
    quarterly, and annual sales targets across all E-commerce platforms
    (Marketplaces, Social Commerce, and D2C).

  • Performance Marketing: Collaborate with
    agencies/internal teams to optimize ROAS, CPA, and retention metrics.

  • Live Commerce: Strategy development for
    TikTok/Shopee Live sessions, including KOC/KOL management and script
    optimization.


2. Portfolio & Brand Management


  • Product Lifecycle: Manage the Health &
    Beauty roadmap from registration and localized packaging to launch and
    sunsetting.

  • Inventory Agility: Work with supply chain
    teams to ensure lean but sufficient stock levels, minimizing out-of-stock (OOS)
    incidents during peak periods.

  • Market Intelligence: Stay ahead of local beauty
    trends to pivot the local strategy.


3. Business Development & Offline Sales


  • Build and maintain relationships with all key
    partners, fostering long term partnerships and business relationships.

  • Develop and implement sales strategies for
    various distribution channels

  • Analyse market trends, identify growth
    opportunities.

  • Create plans to maximise product or service
    sales through the channels.

  • Analyse channel performance and make necessary
    adjustments to improve outcomes.

  • Assign sales by geographical territories and
    establishing sales targets and support team

  • Accountable for negotiation and trading terms
    negotiation with all key accounts, including trade allowances and other
    contractual conditions

  • Monitor the accounts receivable by (days)
    closely and oversee the trend of collection.


Requirements


Professional Experience


  • Experience:

    5–8 years of experience in Sales, Business Development, or E-commerce, preferably within the
    Skincare, Personal Care, or Beauty industry.


  • Digital Mastery:

    Proven track record of scaling brands on TikTok Shop and Shopee. You should understand the "Viral to Sale" funnel intimately.


  • Commercial Acumen:

    Strong experience in P&L management, budget allocation, and forecasting.


Skills & Competencies


  • Entrepreneurial Mindset:

    You are a "pioneer" who is comfortable with ambiguity and willing to "roll up your sleeves" to build processes where none exist.


  • Bilingual Proficiency:

    Fluent in
    Thai

    and English

    (mandatory) to facilitate seamless communication with the HQ in Malaysia.


  • Analytical Prowess:

    Ability to translate data (ROAS, conversion rates, market trends) into immediate actionable sales strategies.


Cultural Fit & Travel


  • Global Training:

    Willingness to undergo
    3–6 months of intensive training outside of Thailand

    (Malaysia HQ) to align with the Group's vision and product DNA.


  • High Octane:

    A proactive, "future leader" attitude with the hunger to transition into a full Country Manager role as the business scales.

MVC Resources

About MVC Resources

About Us:

MVC Resources is a fast growing Regional HR Service provider specializing in enabling talent and skills gap for executives and organisation. Since inception, MVC is instrumental in helping organisation to further grow their business from local, regional and global. Throughout the years, we have partnered with various organizations from start-ups, SMEs and MNCs in enabling talents, technologies and skills to grow. Our customers range across different industries and disciplines.

Industry
Unknown
Company Size
11-50 employees
Headquarters
Kuala Lumpur, MY
Year Founded
2020
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