Job Description

Position Summary

In this role, you will lead the brand's communication strategy across earned, paid, and owned channels, ensuring a consistent and compelling brand narrative across all consumer touchpoints. Acting as the steward of the brand voice, you will drive integrated communication programs that build brand awareness, desirability, and equity in the Korean market. Working closely with Marketing, Growth Marketing, and Regional teams, you will maximize the impact of brand campaigns through strategic storytelling, media relations, influencer engagement, and content amplification.

ACCOUNTABILITIES

1. Strategic Communication Planning & Execution

• Develop and implement a comprehensive communication strategy aligned with overall brand objectives.
• Collaborate closely with marketing team to integrate communication initiatives into 360° campaign plans.
• Identify innovative opportunities to enhance brand visibility, desirability, and cultural relevance.
• Track and evaluate communication effectiveness, providing actionable insights and recommendations

1. Media Relations & Brand Advocacy

• Build and maintain strong relationships with key media, journalists, editors, influencers, and industry partners.
• Secure impactful coverage across print, digital, broadcast, social, and emerging media channels.
• Identify opportunities to strengthen brand advocacy and positive brand sentiment.
• Manage media inquiries and support proactive brand storytelling.

1. Influencer & Community Engagement

• Develop and execute influencer strategies that support key launches and brand priorities.
• Cultivate relationships with relevant creators, tastemakers, and opinion leaders.
• Identify partnership opportunities that reinforce brand positioning and drive meaningful engagement.
• Manage influencer seeding, events, and content collaboration programs.

1. Integrated Communications & Media Amplification

• Partner closely with the Growth Marketing team to maximize paid media performance.
• Provide strategic communication input to marketing team on campaign messaging, storytelling, and content development.

1. Event & Brand Experience Management

• Lead the planning and execution of media, influencer, VIP client, and brand experience events.
• Collaborate with marketing team to deliver impactful launch moments and seasonal brand activations.
• Oversee event logistics, content development, guest management, and media engagement.
• Ensure all events reflect the brand's luxury positioning and storytelling standards.

1. Content Development & Brand Guardianship

• Create compelling press materials, media kits, communication assets, and campaign storytelling content.
• Act as a brand guardian, ensuring consistency of brand voice, tone, and visual identity.
• Develop locally relevant narratives aligned with global brand priorities.
• Review communication materials to ensure alignment with brand standards and market needs.

Qualifications

Education

• University-level education

Experiences

• Minimum 6 years of experience in Communications, Public Relations, Brand Marketing, or related fields
• Experience within beauty, fragrance, luxury, fashion, lifestyle, or premium consumer brands preferred
• Proven experience managing integrated communication campaigns across earned, paid, and owned channels

Functional Competencies

• Excellent written and verbal communication skills in Korean and English.
• Strong strategic thinking and storytelling capabilities.
• Strong understanding of the Korean media, influencer, and digital landscape.
• Proven expertise in media relations, influencer engagement, and event management.
• Strong project management and stakeholder management skills.
• Strong analytical and presentation skills.
• Ability to collaborate effectively across local, regional, and global teams.
• Passion for culture, consumer trends, digital platforms, and emerging communication channels.