Reckitt

Assistant Channel Trade Marketing Manager

Reckitt  •  Kuala Lumpur, MY (Onsite)  •  5 days ago
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Job Description

We are Reckitt


Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Sales​


Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.
Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.
We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Distributor Planning Manager is responsible for overseeing both the strategic planning and daily operations of a company’s distribution network. This role integrates distributor & sales team relationship management & performance, supply chain management, trade service level & inventory control to ensure the smooth and efficient movement & distribution of goods.

Your responsibilities

1. Top Customers Growth Management

  • Lead development and execution of 4P strategies (Product, Price, Place, Promotion) across top customers.
  • Ensure excellence in in-store execution, including visibility, distribution, planogram compliance, pricing strategy, and promotional effectiveness.
  • Use shopper, customer, and market insights to shape customer‑specific 4P blueprints.
  • Design and execute offtake-focused programs to accelerate sell‑out performance, especially with top customers.
  • Drive the Joint Business Plan (JBP) agenda, ensuring alignment on category growth strategies, activation plans, trade terms, and performance KPIs.
  • Track performance vs JBP commitments and course-correct in collaboration with Sales and Trade Marketing.

2. Channel Strategy & Category Growth Framework

  • Develop and deploy standardized national activation frameworks aligned to category growth drivers and priority shopper missions.
  • Ensure activations are consistent, scalable, and aligned with category and brand priorities.
  • Work with internal Trade Marketing to ensure activation windows, toolkits, and mechanics are fit-for-purpose across all channels.

3. Distributor Excellence & Operating Model Support

  • Build structured distributor IMS & distribution packages with clear metrics, incentives, and execution standards to drive coverage, availability, and velocity.
  • Support the Distributor Planning Operating Model, ensuring clarity on monthly priorities, investment allocations, and performance tracking.
  • Partner with RSM to ensure plan & actions are translated into strong execution on the ground.

4. Data Analytic & Management

  • Manage ROI for all trade investments, ensuring decisions are data‑driven and spend is optimized.
  • Build clear post‑evaluation reports with insights and action plans.
  • Translate big data into actionable commercial plans, using analytics to influence decision-making on pricing, promotions, distribution, and resource allocation

5. Capability Building & CoE Support

  • Support the development and execution of the Top Customer CoE (Center of Excellence) to become a capability hub for the business.
  • Develop and deploy playbooks, templates, negotiation frameworks, and operating model guidelines to uplift overall execution capability.
  • Train and guide sales & field team to ensure consistent adoption and execution of CoE frameworks.

The experience we're looking for

Qualifications

  • Bachelor’s Degree in Marketing, Business, Commerce, or related fields.
  • 3–5 years experience in Trade Marketing, Channel Marketing, Key Account Sales.
  • Strong understanding of Malaysian retail environment (Local Supermarket, Minimarket retailers, Convenience & Petrolmart chain, Large Provisions)
  • Analytical, structured thinker with strong commercial acumen.
  • Advanced skills in Excel, Power BI, Nielsen/Shopper data usage, and PowerPoint.
  • Strong stakeholder management and communication skills.

Key Competencies

  • Excellence in 4P planning & execution
  • Strong analytical and problem‑solving capability
  • Customer‑centric and shopper‑led mindset
  • Project management & activation excellence
  • Data-driven decision making
  • Strong negotiation and relationship building
  • Ability to work in a fast-paced, high-ownership culture

The skills for success


Collaboration and partnership skills; Influencing.

What we offer


With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality


We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt

About Reckitt

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.

Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish.

By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society.

Want to learn more about us? Visit reckitt.com

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Slough, GB
Year Founded
Unknown
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