Job Description

We are looking for a strategic and results-driven Assistant Brand Manager who is passionate about building strong brands, understanding consumers, and delivering impactful marketing initiatives for an established FMCG product portfolio. This role is a launchpad for future brand leaders — you'll take ownership of key product segments while working closely with a Brand Manager to shape strategy and drive business growth

Key Responsibilities

• Support the delivery of Brand Growth by implementing brand tactics and activities both online and offline.
• Execute consumer immersions and other relevant insighting exercises; develop and update the Target Consumer Portrait.
• Work with strategic business units to refine brand essence and vision.
• Monitor performance on consumer and shopper preferences, generating actions to maintain or improve brand preference.
• Implement marketing activities to strengthen brand power.
• Effectively and efficiently manage investments for specific variants or activities.
• Lead teams through brand operational processes to deliver strong results, considering local regulations and nutrition guidelines.
• Manage end-to-end development of communication plans — from Opportunity, to Brief, to Campaign Planning/Execution, to Post-evals.
• Manage procurement and payment activities for the brand.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 2–4 years of experience in brand management or brand marketing.
• Direct experience within the FMCG sector is highly preferred.
• Strong analytical skills with proficiency in MS Excel and market data tools; comfortable extracting commercial insights from data.
• Exceptional project management, stakeholder communication, and ability to thrive in a fast-paced environment.