Job Description

Our client is in FMCG area (Consumer goods)

Job Description

• Develop and execute marketing strategies and plans, including ATL (above the line), BTL (below the line), in-store activities, and digital initiatives to achieve sales targets.
• Plan and manage collaborations with online influencers, draft content guidelines, and oversee projects through to completion.
• Design and develop POSM (Point of Sale Materials) and related marketing materials to support brand planning and market execution.
• Analyze and monitor market trends, competitive landscape, and market conditions.
• Track brand performance and manage marketing budgets in line with approved plans.
• Assist with day-to-day operational activities related to the brand.
• Collaborate across departments to ensure consistency in branding and marketing efforts.
• Contribute to New Product Development (NPD) projects, from design and artwork creation to product launch.
• Initiate marketing strategies, tactics, and promotional campaigns to drive sales across various channels.
• Develop, maintain, and implement a social media content calendar aligned with the brands marketing communication and digital strategy.

Job Requirements

Experience: 3 years in marketing within consumer goods, FMCG, or Food & Beverage industries.

Education: Bachelors degree in Marketing or a related field.

Advantage: Experience in launching new brands is preferred.

Skills and Knowledge:

• Strong understanding of consumer product marketing, including NPD launches, marketing communication, and digital marketing.
• Analytical thinking with the ability to view challenges from multiple perspectives.
• Creativity and awareness of current trends and best practices.
• Proficiency in English and computer skills, particularly Microsoft Office.
• Excellent project management and interpersonal skills.

Attributes:

• Active, optimistic, and open-minded.
• Problem-solving oriented with a can-do attitude.
• Effective multitasking and ability to work under pressure.
• Independent and collaborative, with strong teamwork capabilities.
• Passionate about driving and promoting Thai brands.