Job Description

The Assistant Brand Manager is responsible for nurturing and growing the Red Ribbon brand and business through excellence in communications, taste, design, value, and customer experience in his/her assigned category (and digital platforms, if any). S/he is responsible for growing the brand’s sales, equity, market share, awareness, penetration, frequency, and conversion, and loyalty through his/her assigned category (and digital platforms, if any).

Working closely with the Category Head, and Key Internal (e.g., Cross Functional Work Group) and External (e.g. Agencies, Project Suppliers) Stakeholders, s/he leads the development, implementation, and review of strategies, initiatives, and action plans pertaining to New & Existing Products, Packaging, Thematic & Tactical Campaigns on TV, Digital, Promotions, Public Relations, and other relevant Communications and Business Channels.

Category Marketing

• Assists the Category Head in driving sales, market share, and equity growth of the brand and assigned products.
• Provides required analyses, insights, and data to the development of strategies & plans for assigned products and categories.
• Identifies market trends and opportunities and recommends ideas across the Marketing Mix (e.g. product, price, profit, place, proposition, promotion, packaging, people, etc.).
• Leads assigned campaigns, promotions, activations, and other Marketing projects, and works with relevant stakeholders for a timely and successful planning and implementation.
• Leads or co-leads development of new or improved product and/or new or improved packaging, in collaboration with internal cross functional teams and external agencies/ suppliers for a timely and successful planning and implementation.
• Analyzes periodically his/ her category and product’s performance business results, and initiative results, and recommends the necessary short-term or long-term actions, monitoring systems, and success measures (Plan-Do-Check-Act process).
• Creates, analyzes and revises category forecasts and coordinates supply management with cross functional teams to ensure forecast accuracy. • Conducts financial & P&L analysis periodically his / her assigned category, as well as product & promotional launches • Manages category expenses, CEs and invoices, and ensures plans are implemented based on the agreed timeline and budget.

Digital Commerce / Channels Marketing

• Leads / Assists the Platform Lead in driving sales, market share, and equity growth of the brand and assigned platform/s.
• Provides required analyses, insights, and data to the development of strategies & plans for assigned products and categories. Identifies market trends and opportunities and recommends ideas across the Marketing Mix (e.g. product, price, profit, place, proposition, promotion, packaging, people, etc.).
• Leads assigned campaigns, promotions, activations, and other Marketing projects, and works with relevant stakeholders (internal & external) for a timely and successful planning and implementation.
• Analyzes brand and initiative results within the assigned platform or channel and recommends the necessary short-term or long- term actions, monitoring systems, and success measures (Plan- Do-Check-Act process).
• Ensures continuous digital marketing innovations and improvements to excite and attract audience.
• Evaluates end-to-end customer experience within the platform environment.
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate.
• Brainstorms new and creative growth strategies.

JOB QUALIFICATIONS

• Must have a Bachelor’s Degree in Marketing, Business Management, or a related field.
• Must have at least one (1) year of experience in brand management, ideally in the FMCG, fintech, or e-commerce industries.
• Must be open to occasional travel for site visits, consumer research activities, partner meetings, conferences, events, and other business-related activities.
• Must be willing to work on a hybrid arrangement (2 days onsite and 3 days work-from-home per week) and be assigned in Ortigas, Pasig City.

Red Ribbon Bakeshop, Inc., the hiring entity, is a wholly owned subsidiary of Jollibee Foods Corporation.