bunq

ASO Specialist

bunq  •  Amsterdam, NL (Hybrid)  •  5 months ago
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Job Description

At bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As an ASO Specialist, you’ll be instrumental in driving our app's visibility and user acquisition across global app stores. You'll be the expert on all things app store, ensuring that millions of potential users find and fall in love with bunq.

As an ASO Specialist, you’ll play a critical role in growing our user base by optimizing our presence on the Apple App Store and Google Play Store. You'll solve the crucial problem of how we stand out and attract high-quality users in a crowded marketplace.

  • Own and execute our organic ASO strategy, from keyword research and metadata optimisation to creative updates, to climb the ranks in every market.

  • Drive a continuous cycle of data-driven experimentation, A/B testing everything from icons to screenshots to systematically improve our store conversion rates.

  • Collaborate with our paid acquisition team to create high-converting, message-matched custom product pages and store listings that supercharge our ad campaigns.

  • Spearhead our ASO efforts as we expand into new countries, adapting our strategy to local languages, cultures, and search behaviours.

Requirements

  • Proven ASO expertise Experience developing and executing both organic and paid App Store Optimization strategies across iOS and Android, including keyword research, metadata frameworks, and localized assets.

  • Paid acquisition integration Ability to create and optimize custom product pages (iOS) and store listings (Google Play) that align with paid campaigns to maximize conversion.

  • Conversion rate optimization Track record of running A/B tests on keywords, screenshots, icons, and descriptions, with data-driven insights to improve installs and conversion rates.

  • Project management skills Strong organizational ability to manage multiple ASO projects, listings, and experiments simultaneously across different markets and platforms.

  • Fluency in English Excellent written and verbal communication skills; knowledge of another European language, Dutch, German, French, or Spanish is a plus.

  • Basic Figma knowledge (bonus) Familiarity with Figma to support asset creation, iteration, and collaboration with design teams.

Curious to see how we make life easy? - try the bunq app, it only takes 5 minutes to sign up.

Your space to perform

We give you the space and the tools you need to succeed 💪🏼

🤟 Great, international colleagues who share your mindset

👩‍💻 Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly.

🧳 Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years

📚 We support growth with bunq Academy and €1500 annual learning budget

🚴 A massive discount with Urban Sports Club for your wellbeing

🚌 Travel expenses are covered whether you come walking or by bike, bus or car (though we prefer green choices 🌳)

💻 A MacBook so you can Get Shit Done with us

🥦 Delicious lunches from our fabulous in-house chefs with vegan and vegetarian options

💰 An optional pension plan with monthly contribution from bunq

💸 Monthly contribution to your phone and internet bills

🍻 Friday drinks and other celebrations - bunq style

bunq

About bunq

We are bunq, bank of The Free. We’re here to break free from the status quo, and create a bank with our users in mind. Giving them the freedom to live life on their own terms.

We built our own financial system from the ground up, and with the launch of our app in 2015, reinvented banking as you know it. And that’s just the beginning! We work around the clock to create fintech innovations that simply make banking and money management as easy, transparent, and fun as possible.

Have a business?

bunq Business was created as the ultimate bank account to save you time. This means no more paperwork, branch visits or bureaucracy ever again. Just the freedom to focus on what’s truly important: running your business.

Go to bunq.com/business and find out how we can help your business thrive.

Want to join us in our mission to revolutionise the traditional banking industry? You will become part of an international team of more than 500 bunqers (48 nationalities and counting!) that all have one thing in common: we love what we do. Waking up with brilliant ideas and going to bed knowing that you’ve personally contributed to them. That’s working at bunq.

If that sounds like your kind of challenge, go to bunq.com/jobs get the ball rolling.

Industry
Finance & Insurance
Company Size
501-1,000 employees
Headquarters
Amsterdam, NL
Year Founded
2012
Website
bunq.com
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