Shiseido

Asia Pacific - Regional Digital Marketing Executive

Shiseido  •  Singapore, SG (Onsite)  •  23 days ago
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Job Description

MAIN PURPOSE

The Regional Digital Marketing Executive will work closely with the Regional Digital Marketing Director to support the growth of Shiseido APAC’s key categories driving regional performance marketing excellence, media governance, and crossmarket digital capability building.

KEY RESPONSIBILITIES

  • Performance Marketing
    • Plan, execute, optimise & evaluate marketing activities for regional e-commerce campaigns on pureplayer platforms (i.e. Lazada, Shopee, TikTok Shop) across APAC markets within a matrix organisation and external agency partners.
    • Lead holistic search (SEO, GEO, SEM) to drive positive momentum on brand.com ecosystem.
  • Media Governance & Stewardship
    • A ssist on creation of regional best practices, playbooks, frameworks, benchmarking strategies on digital marketing and media. Ensure local markets adopt the global / regional standards.
    • Prepare regional reports from multiple data sources & departments for stakeholder management purposes across different owned platforms, including brand.com & pureplayer channels. Media channels include social, video, search, display etc.
    • Manage, maintain & cascade regional marketing tools, including social media governance, website analytics, influencer marketing (i.e. Wearisma), content publishing tools, consumer insights (i.e. MarketScope) etc.
  • Stakeholder & Partnership Management
    • Support in agency management, including productivity & agency service scorecards
    • Key Strategic PIC with key media publishers i.e. Meta, Google, TikTok, Lazada MS, Shopee MS
    • Provide training, consultations & facilitate best practice sharing with local markets
    • Drive media pilots and test & learn

REQUIREMENTS

    • Degree from recognised university
    • At least 2 - 3 years of Digital Marketing Experience
    • Soft Skills: Analytical, Initiative, Curious, Collaborative, Passionate, Communicative
    • Technical skills: Excel, Website Analytics preferably i.e. GA4, GSC, Shopee & Lazada Marketing Analytics, Meta, Google & TikTok Ads analytics
    • Preferred Experience: Performance marketing, Retail Media, Analytics & Reporting, Martech & Tools governance

Shiseido Asia Pacific and Shiseido Singapore have once again been awarded the Great Place To Work Certification™ by Great Place To Work®, the global authority on workplace culture and employee experience.

Shiseido

About Shiseido

Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.

Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE.

Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment.

For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.

As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world.

※ All comments and queries will be responded to in due course.

Industry
Chemicals & Materials
Company Size
5,001-10,000 employees
Headquarters
Minato-ku, JP
Year Founded
Unknown
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