Grip is building the infrastructure for enterprise content production: a visual programming platform that turns brand systems into scalable, production-grade output.
Every great brand has a look, a feel, a way of seeing the world. Our job is to make sure that never gets lost, even when it's being produced a thousand times a day, in a dozen formats, across every market.
That's where you come in. As Art Director at Grip, you decide what "on-brand" really means and build the visual language that lets it hold up at scale, everywhere, automatically.
What You Will Do
Turn a brand's visual identity into a living set of rules for light, layout, type, and imagery, precise enough to be followed faithfully at scale
Set the bar for every piece of visual output, and keep raising it
Review every output with a director's eye. Catch what's off, fix what's close, and protect what's great
Partner with engineers to make sure creative intent survives the trip from your head to the screen
Sit with clients and brand teams, and turn "I don't love it" into something specific and buildable
Hold the line between creative ambition and what is possible to ship at scale
Who You Are:
An Art Director with a portfolio that proves it, campaigns, content, and film with real craft and a clear point of view
You think like a director of photography, someone who knows light, lens, color, mood, and framing cold, on set and on screen
You've worked with big brands or big stakeholder rooms, and know how to hold your ground
You can take a vague strategy deck and turn it into an idea a team can actually make
Experience working with clients and brands based in Asia is a plus.
Why Join Grip?
The Platform Position
Grip is building infrastructure for enterprise creative production—where brand systems are executed through software, not manually recreated.
The Market Timing
Enterprise demand for high-volume, on-brand content is accelerating. AI enables generation, but without structured art direction, output breaks. This role defines that structure.
The Technical Moat
Grip combines visual programming, AI workflow orchestration, and multi-tenant architecture (TypeScript, Python, Elixir, C#) to deliver production-grade creative at scale.
The Work
You define how global brands scale visually—turning creative intent into systems that produce consistent, high-quality output across every touchpoint.
The procedure
If you’re ready to bring your project management powers to a role where you can make a difference, we want to hear from you. Send your resume and portfolio in English via the link provided. If you have questions, contact our Recruitment Department at jobs@indg.com
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INDG is a technology company that specializes in large-scale CGI content creation, digital twin production, and automated content generation using our in-house developed SaaS platform. When founded, INDG initially focused on creating photorealistic 3D images and CGI-based product configurators. It has since evolved to digitize entire portfolios for physical product brands and produce high-quality CGI content for a global clientele across multiple industries, including Consumer Products, Automotive, Fashion, and Healthcare.
In 2017, we launched Grip. As INDG's child company and software branch, Grip simplifies content production by combining CGI, rule-based generative AI, and post-production into an easy-to-use content generator that transforms master ad creatives into infinite variations. Grip’s modular templates are programmed to follow strict rules and brand guidelines while offering endless flexibility. By utilizing digital twins and brand assets, marketers can use the templates to generate high-quality images and videos that maintain product fidelity and strict brand adherence.
INDG and Grip are trusted by industry leaders, including The Coca-Cola Company, Kraft Heinz, Honda, Yamaha, Puma, L'Oréal, LVMH, Electrolux, Bang & Olufsen, Philips, and Sanofi.
