Job Description

Area Sales Representative – NSW & ACT

$90,000 Base Salary + Superannuation | Performance Bonus | Fully Maintained Company Vehicle + Fuel Card

Foodservice Sales | NSW & ACT | Career Progression into Key Accounts & Distributor Management

WHO WE ARE

Ever had a seriously good dim sim or crispy spring roll at a pub, club or restaurant? Chances are, it was Hakka

For over 40 years, Hakka has been a leader in Australia’s Asian food category. From spring rolls and dim sims to dumplings and Asian ready-to-serve favourites, our brands — including Hakka, Vinaco and Chung Yuen — are trusted across foodservice, retail and commercial channels nationwide.

We’re an established business with ambitious plans for growth, and we’re looking for great people to grow with us.

THE OPPORTUNITY

Are you a foodservice sales professional ready for your next career challenge?

We’re looking for an energetic and commercially driven Area Sales Representative – NSW & ACT to grow our foodservice presence and get more Hakka products into kitchens, menus and onto plates.

Reporting to the NSW State Sales Manager, you’ll take ownership of your territory — developing strong relationships with end users, opening new accounts and building your exposure to distributor and broader account management.

This is an ideal opportunity for someone with solid end-user sales experience who is ready to step up, broaden their network and progress toward key account and distributor management

WHAT YOU’LL DO

You’ll be responsible for growing sales and building the Hakka presence across your territory, including:

• Build and strengthen relationships with foodservice end users across HORECA, pubs, clubs, caterers, universities, hospitals and other commercial channels
• Develop productive relationships with foodservice distributors and their sales teams
• Identify, prospect and win new business while growing existing customer accounts
• Build and manage a strong sales pipeline across your territory
• Conduct product tastings, demonstrations, trade shows and menu presentations
• Educate customers on product preparation, applications and key selling points
• Identify menu opportunities and demonstrate how Hakka products can add value to customers' businesses
• Work collaboratively with the broader sales team to deliver territory and business growth targets

ABOUT YOU

You’re a self-driven sales professional who enjoys being in front of customers, understands foodservice and knows how to turn opportunities into sales.

Ideally, you’ll bring:

• 2+ years’ experience in foodservice sales
• Experience working directly with foodservice end users
• A strong desire to progress into broader account, distributor and key account management
• Confidence prospecting, negotiating and closing new business
• Strong relationship-building and communication skills
• A highly organised, disciplined and proactive approach to territory management
• Confidence presenting, preparing and cooking products for customers
• Comfort handling, preparing and presenting pork and beef products
• A valid NSW driver’s licence and willingness to travel throughout your territory

Most importantly, you’ll have the energy and commercial mindset to own your territory like it’s your own business

WHAT YOU’LL GET

Joining Hakka means joining an established Australian food business with recognised brands, great products and genuine opportunities to grow.

You’ll receive:

• $90,000 base salary + superannuation
• Performance-based bonus
• Fully maintained company vehicle + fuel card
• Clear career pathway into key account and distributor management
• Genuine ownership and autonomy across your territory
• Career opportunities within an established and growing business
• Ongoing training, development and sales support
• Generous staff discounts across our product range
• The opportunity to represent products customers already know and love

READY FOR YOUR NEXT MOVE?

If you’re passionate about food, enjoy building customer relationships and are ready to take the next step in your foodservice sales career, we’d love to hear from you.

Apply now through Seek, Employment Hero or email HR@Hakka.com.au and help us put more Hakka favourites on menus across NSW & ACT.

The successful candidate will be required to complete a background police check and driving history check as part of the recruitment process.