Job Description

Area Sales Representative

Location: Atlanta, GA

We’re HIRING!

American First Finance (AFF) is seeking a motivated and results-driven Area Sales Representative to grow our merchant network, develop new business opportunities, and build lasting relationships throughout the assigned territory.

If you enjoy outside sales, relationship building, prospecting, and unlimited earning potential, this could be the opportunity you've been looking for.

COMPENSATION

Base Salary + Uncapped Commission

On-Target Earnings (OTE): $70,000 - $110,000+ annually

Top performers have the opportunity to exceed OTE through commission earnings.

Bilingual applicants are encouraged to apply!

What You’ll Do

• Build and maintain strong relationships with existing merchant partners
• Prospect and develop new business opportunities throughout your assigned territory
• Conduct in-person visits to 8-10 merchant locations daily
• Secure 10+ new merchant partnerships each month
• Build, manage, and maintain a healthy sales pipeline
• Meet or exceed monthly sales goals and performance expectations
• Utilize CRM tools to track activity, manage leads, and support business growth
• Partner with Marketing, Training, and Sales Operations teams to maximize results
• Deliver outstanding service and support to merchant partners
• What We’re Looking For
• 1+ year of successful B2B outside sales experience
• Proven track record of meeting or exceeding sales goals
• Strong face-to-face selling, relationship-building, and closing skills
• Highly motivated, self-directed, and results-oriented mindset
• Ability to independently manage a territory and sales pipeline
• Excellent communication, organization, and follow-up skills
• High level of integrity and professionalism
• Valid driver's license and automobile insurance
• Preferred Experience
• Retail Consumer Finance
• Merchant Services
• SaaS Sales
• Financial Services
• Business Development
• Territory Sales
• Outside Sales

What We Offer

• Base salary plus uncapped commission
• Competitive earning potential with OTE of $70,000 - $110,000+ annually
• Established products and merchant network
• Ongoing training and professional development
• Support from Marketing, Training, and Sales Operations teams
• Career advancement opportunities within American First Finance and FirstCash
• Company-provided technology and sales tools
• Territory & Travel Expectations

This is a field-based sales role requiring regular travel throughout an assigned territory and in-person visits with current and prospective merchant partners.

Candidates should be comfortable spending the majority of their time in the field building relationships, developing new business, and supporting existing accounts.

About American First Finance

American First Finance (AFF), a subsidiary of FirstCash Holdings, provides innovative lease-to-own and retail finance solutions through a nationwide network of more than 13,000 merchant partners. We help consumers access flexible financing options while helping merchants grow their businesses.

Join a growing organization that values performance, integrity, collaboration, and professional growth.

If you have a track record of building relationships, driving sales results, and developing new business, we'd love to hear from you. Apply today.

Equal Opportunity Employer

FirstCash Holdings, Inc. is an Equal Opportunity Employer committed to creating an inclusive workplace for all employees. Reasonable accommodations are available throughout the application and interview process for qualified individuals with disabilities.