Key Responsibilities

1. Market Penetration & Business Development

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  Develop and execute a regional sales strategy to introduce and grow the wine brand in the Mt. Kenya region.

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  Identify and onboard distributors, wholesalers, and HORECA (Hotels, Restaurants, Cafés) partners.

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  Drive product visibility and availability in relevant retail outlets and consumption points.

2. Relationship Management

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  Build strong relationships with key stakeholders including bar/restaurant owners, retail buyers, and regional distributors.

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  Conduct regular visits to accounts to ensure product availability, staff training, and customer satisfaction.

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  Act as the face of the brand in the region, championing its story and quality.

3. Sales Execution

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  Achieve monthly and quarterly sales volume targets.

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  Execute trade activations, tastings, and promotional campaigns to build product awareness.

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  Monitor inventory levels with partners and ensure timely replenishment.

4. Market Intelligence & Reporting

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  Provide weekly reports on sales activities, competitor insights, market trends, and customer feedback.

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  Propose data-driven ideas to expand reach and increase brand share in the region.

Requirements

Qualifications

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  Bachelor's/Diploma in a Business related course

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  5 + years’ experience in field sales, preferably in FMCG, beverage, or alcohol sales.

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  Demonstrated experience working independently to open new markets or accounts.

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  Strong network within the Mt. Kenya region’s HORECA or retail/distribution channels is a plus.

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  Excellent communication, negotiation, and organizational skills.

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  Valid driver’s license and willingness to travel frequently within the region.

What We Offer

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  Opportunity to be part of a growing, proudly Kenyan brand.

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  Competitive base salary + performance-based commissions.

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  Autonomy to shape the region’s growth strategy.

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  Wine training and brand immersion experience.