Job Description

With an annual output of over 7 million hectoliters, the Krombacher Group is one of the largest beverage producer in Germany. More than 1,000 employees work in the group with great enthusiasm and commitment. In addition to the flagship Krombacher Pils, there is a successful family of beer products under the Krombacher brand, which is continuously enriched by further innovations.

The entire business outside Germany and Austria is managed at Krombacher International GmbH. The main tasks are to open up and develop markets and to communicate with customers and consumers around the world.

We are looking for an Area Sales Manager for the on-trade channel. The identified candidate will report direct to the Italian Country Director and will be responsible for overseeing and developing the Krombacher beer business in the assigned area.

• Account Management: Build and expand strong partnerships with distributors and key accounts.
• Business Development: Identify and activate new points of sale within existing distributor networks.
• Territory Management: Take full responsibility for the assigned regions, ensuring regular field visits and hands-on market execution.
• Sales Strategy & Execution: Drive local sell-out activities and ensure effective implementation of commercial initiatives at the point of sale.
• Brand Activation: Ensure strong brand positioning and presence at the point-of-sale, with focus on premium outlets.

Qualifications

• 5+ years of experience in industrial beer or beverage company in the on-trade channel, incl. people management
• Excellent knowledge of Rome's beverage and beer market and consumption points
• University degree and advanced MS Office application skills
• Native Italian with good English (speaking and writing), German is nice to have
• Strong analytical skills, experienced usage of relevant sources and tools and excellent negotiation skills
• High motivation, customer focus, entrepreneurial mindset, willingness to travel frequently within the territory

Additional Information

We offer:

• An attractive monetary remuneration package
• Varied, challenging tasks with a particularly high degree of personal responsibility
• Intensive on-boarding process including the familiarization with all relevant departments and management
• A future-proof perspective in an owner-managed family business
• Cooperation in a large collegial network in which everyone "pitches in" and pursues a common goal
• Transparent corporate communication via our own employee app