Job Description

Area Sales Manager Indonesia (Flexible Packaging)

BID - PT. Bobst Jakarta
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The Area Sales Manager (ASM) for Indonesia is responsible for leading commercial development across the flexible packaging industry for the full range of BOBST technologies: Rotogravure, CI Flexo, Lamination, Vacuum Coating & Metallizing, and Wet Coating

The role focuses on driving growth, building strategic customer partnerships, developing market intelligence, and ensuring a seamless customer experience throughout the investment lifecycle.
Key Responsibilities
1. Sales & Commercial Development

• Deliver annual sales targets for all BOBST product lines in Indonesia.
• Identify, qualify, and close new machine sales in a competitive market.
• Build and manage a high-quality opportunity pipeline in CRM.
• Prepare commercial proposals and lead negotiations up to contract signature.

2. Customer Relationship Management

• Maintain strong and sustainable relationships with converters, packaging manufacturers, and key decision-makers.
• Conduct regular customer visits to understand strategic priorities and upcoming investment needs.
• Position BOBST as a long-term partner delivering high ROI solutions.

3. Technical & Product Engagement

• Present and promote the technical advantages of BOBST technologies (Rotogravure/CI Flexo/Lamination/Coating/Metallizing).
• Coordinate demonstrations, FAT visits, technology workshops, and benchmarking sessions with Product Lines.
• Provide customer feedback to Product Line teams for continuous improvement.

4. Market & Competitive Intelligence

• Analyze market dynamics, customer investment cycles, and competitor activities.
• Report market insights and forecast updates to regional management.
• Support strategic planning for the Indonesian market.

5. Collaboration & Internal Alignment

• Work closely with Service teams to ensure customer satisfaction post‑installation.
• Partner with Marketing for seminars, open houses, and brand‑awareness campaigns.
• Collaborate with Finance and Legal teams during offer preparation and contract processes.

Qualifications & Experience

• Bachelor’s degree in Engineering, Printing Technology, Packaging, Business, or similar.
• 5–8 years of sales experience in flexible packaging machinery or industrial capital equipment.
• Proven success managing long and complex sales cycles.
• Strong understanding of at least one printing/converting process (Gravure, Flexo, Lamination, Coating, Metallizing).
• Fluent in Bahasa Indonesia and English

Join us – and grow with us.

BOBST is an engineering company, pioneering intelligent solutions that shape the future of the packaging world. At BOBST, you make an impact on a global scale – through innovation and advanced technology. You grow by mastering challenges – in a team that strives for excellence. And you enjoy a culture of a family-run enterprise, where values are truly lived. With the combined forces of more than 6400 people and business activities in more than 50 countries, we are positioned as the innovation leader in our industry.
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