Job Description

Job Overview
We are seeking an experienced and results-driven
Area Sales Manager – Ice Cream Business
to lead and expand our ice cream sales operations across Nairobi and Mombasa. The ideal candidate will possess extensive networks within the
HORECA sector (Hotels, Restaurants, Cafés)
, eateries, and key retail outlets. This role requires a proven track record in cold chain product sales, distribution management, and team leadership. The successful candidate will be responsible for driving market growth, ensuring asset optimization, and maintaining superior customer relationships within the highly competitive FMCG environment.

Key Responsibilities:

1. 
   Sales Leadership & Business Development

• 
  Develop and execute sales strategies to achieve revenue and market share targets for the ice cream business.

• 
  Build and maintain strong relationships with key partners in
  HORECA, eateries, and wholesale outlets
  .

• 
  Identify new business opportunities and lead market expansion initiatives in assigned regions.

• 
  Oversee deployment, utilization, and maintenance of
  cold chain assets
  including freezers and display units.

• 
  Ensure optimal product handling, storage, and delivery standards to maintain product quality and integrity.

• 
  Monitor asset ROI and minimize losses through effective tracking and accountability systems.

• 
  Lead, coach, and develop the sales team to meet and exceed performance objectives.

• 
  Conduct regular performance reviews and field visits to provide feedback and ensure execution excellence.

• 
  Foster a culture of discipline, teamwork, and customer-centric service within the sales force.

• 
  Conduct market analysis to identify trends, competitor activities, and emerging opportunities.

• 
  Provide actionable insights and recommendations to management on pricing, promotions, and distribution.

• 
  Drive visibility and product placement strategies tailored to the ice cream segment.

• 
  Work closely with logistics, marketing, and finance teams to ensure smooth delivery and trade execution.

• 
  Prepare detailed reports on sales performance, asset utilization, and market coverage.

• 
  Ensure all sales operations adhere to company policies, compliance standards, and safety requirements

Business Management, Marketing, or a related field
.

Preferred Skills & Attributes:

✔️
Deep understanding of cold chain logistics and temperature-sensitive product handling.
✔️
Proven ability to develop long-term partnerships with HORECA clients and distributors.
✔️
Strong business acumen, strategic mindset, and commercial awareness.
✔️
High level of professionalism, integrity, and accountability.

Qualified candidates are encouraged to share their cv to
cvs@bridgetalentgroup.com
or apply directly through our company's website.Please note only shortlisted candidates will be contacted.