Area Sales Manager (Gurgaon)
Purpose:
To generate and develop new equipment finance business through new and existing relationships and execute the same financial transactions. Especially to proactively seek sales leads and maximise the potential to place this business with strategic vendors. The candidate will be consummate and credible sales professional selling financial solutions to reputed Indian vendors across the asset class of Machine tools, Printing and Packaging and Plastics of transactions between INR 20 Lacs to INR 20 Crore. The role is focussed purely on generating new business and is suited to people who are ‘sales hungry’ and who can exploit their exceptional sales skills and vendor management with effective and successful results.
Key Accountabilities:
•SFSPL representation to potential vendor clients including Siemens companies and through direct communication in face-to-face meetings, presentations, telephone calls and emails.
•You will be expected to spend 60-75% of your time out of the office in meetings.
•Responsible for your own lead generation and appointment setting, apart from following up on lead generated through the Vendor Management team
•Actively and successfully manage the sales process: lead generation; credentials presentation; asking questions; solution presentation; negotiation; close; handover to the counterparty (internal team) and subsequent follow up and process management.
•Possess drive, motivation and acute attention to detail in ensuring all sales opportunities to are captured and explored.
•You will have individual responsibility for new business, and are expected to self manage; however, you will be part of a particularly enthusiastic, successful and expanding team. Support is also available from the Regional Sales Manager and Head of Sales for complex large pitches and strategies.
•As a representative of SFSPL at internal and external meetings, your professional manner and polished appearance will aid your intention of gaining new business leads and contacts.
•Managing and maintaining a pipeline and ensuring all sales administration is complete and timely.
•Create and be accountable for all vendor proposals, contracts and any further documentation required.
•A thorough understanding of vendor clients.
•Responding to proposals and requests for information in a timely manner.
•You will effectively interact with other departments.
•Keeping abreast of issues affecting market conditions in India including collecting competitor intelligence.
•Ensuring SFSPL is proactive and responsive to prospective clients needs.
•Understanding customer requirements and working to find solutions for the same
•Basic understanding of financials and capability to do early screening
•Convincing risk team on the transaction risks and mitigants
Relationships:
The purpose of these relationships are to ensure smooth and clear interdepartmental communications in order to facilitate either a transaction or initiative through to successful activation and fulfilment.
PERSON SPECIFICATION:
Experience
·Five to seven years working experience with a proven record of success – preferably in equipment financing especially in segments like Machine tools, Printing and Packing, Plastic and Solar Power in MSME and Mid Corporate segment.
Essential:
Preferable:
Experience of selling different asset types in B2B financing. Experience of working small value transaction and high numbers of transactions through manufacturer /suppliers.
Qualifications and Training:
Preferable: Post Graduate with Mgmt. Degree
Job Skills and Knowledge
•Proven success in your sales ability and demonstrable full knowledge of the sales process.
•Confident negotiator and ability to ‘close the deal’.
•Knowledge of Leasing product
•Strong client management skills and ability to keep promises.
•Capable of hands on problem-solving, with ability to generate ideas and solutions.
•A positive and determined approach to researching and analysing new business opportunities.
•Ability to use own initiative and pay close attention to detail.
•Ability to cope with competing demands and to prioritise tasks.
•Strong communication skills in all forms including written, oral, email, telephone and presentation.
•Excellent organisational and time management skills.
•A positive attitude to dealing with people.
•Capable of working independently, and having responsibility as an individual.
•Ability to work across many different cultures and nationalities.
•Honesty, integrity, initiative and creative approach to problem solving.

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended on September 30, 2025, the Siemens Group generated revenue of €78.9 billion and net income of €10.4 billion. As of September 30, 2025, the company employed around 318,000 people worldwide on the basis of continuing operations.