Job Description

About the Opportunity

If you enjoy leading a field sales team, developing customers and finding new opportunities across different regions, this role offers hands-on responsibility for sales growth in Thailand.

Our client is an established international food-ingredients company looking for an Area Sales Manager to lead a regional team and develop business across bakery manufacturing and food service markets.

You will work with a team covering the South, West and East of Thailand. The customer base includes bakery manufacturers, hotels, restaurants, catering businesses, bakery cafés and cafés. The role combines team leadership, customer development, monthly sales planning and regular field activity.

What You Will Do

• Lead and coach a regional sales team across the assigned territories.
• Help the team maintain existing sales and develop new customer accounts.
• Identify opportunities to introduce new products and SKUs to existing and prospective customers.
• Build relationships with bakery manufacturers, hotels, restaurants, catering businesses, bakery cafés and cafés.
• Visit customers and work alongside team members in the field.
• Prepare and review monthly sales forecasts, follow up on performance and agree actions with the team.
• Coordinate with internal commercial, operations and technical colleagues to respond to customer needs and resolve issues.
• Keep customer information, sales activity and forecasts up to date in the company's CRM and other sales systems.
• Travel regularly across assigned regions to meet customers and support the team.

What We Are Looking For

You bring experience in sales and people leadership. You are comfortable balancing customer development with coaching, planning and follow-through.

Ideally, you bring:

• Experience leading or coaching a sales team, preferably in a field-based or regional environment.
• A record of maintaining customer business and developing new accounts or product sales.
• Confidence with customer visits, sales planning, monthly forecasting and CRM use.
• Strong communication and collaboration skills.
• Working English for internal communication and coordination.
• Willingness to travel regularly across assigned territories.

Experience in bakery, food ingredients, food manufacturing, food service, FMCG or B2B distribution would be useful. A background in a different B2B sector is also relevant if you have a strong record of building customer relationships and leading sales activity.

Who This Role Will Suit

This opportunity is likely to suit someone who:

• Enjoys coaching a team while staying close to customers and the market.
• Can maintain existing business while consistently opening new opportunities.
• Communicates well with customers, colleagues and internal teams.
• Values organized sales planning and accurate follow-up.
• Is comfortable with frequent regional travel and hands-on field work.

If your experience comes from a different industry but you have led a sales team and grown B2B customers, I would still be interested in hearing from you.

Location and Travel

The role is based in Thailand and involves regular travel across assigned territories in the South, West and East. The specific base location and travel pattern can be discussed during an initial conversation.

Interested?

Send your CV to aniruth.n@talentup-th.com or connect with me via LINE for a confidential discussion.

Before representing you to the client, TalentUp will take the time to understand your experience, career direction and what you are looking for next.

If the fit is strong, I will help you present your experience clearly for the role, identify what matters most to the hiring manager, strengthen your CV where needed, and prepare for the interview process.