Area Sales Manager – Cutting (Nordic)
As an Area Sales Manager (Cutting), you will be responsible for driving sales performance and market share growth across your assigned region. You will play a key role in executing ESAB’s European growth strategy while ensuring strong customer relationships and delivering an excellent customer experience.
Scope: Denmark, Sweden, Norway, Finland, Baltic region
What You’ll be doing:
Drive revenue and profit growth in the assigned region
Execute the ESAB EU Cutting growth strategy
Build and maintain strong relationships with distributors and direct customers
Identify and develop new business opportunities
Develop and implement regional sales and territory plans
Utilize sales tools and processes (Value Selling, CRM, Power BI)
Monitor market trends, customer needs, and competitor activities
Provide regular feedback and insights to sales leadership
Collaborate with internal stakeholders across Sales, Marketing, and Product teams
Ensure compliance with ESAB policies, values, and safety standards
Promote and drive a strong safety culture
Manage time and territory effectively
What we are looking for:
5+ years of experience in sales of capital goods (preferably welding/cutting industry)
Bachelor’s or Master’s degree in Engineering or equivalent experience
Strong technical understanding and ability to present solutions
Proven ability to drive sales growth and close deals
Strong communication and stakeholder management skills
Experience with distributors and key account management
Ability to identify and realize growth opportunities
Fluent English + local language
Valid driving license
Willingness to travel extensively (up to 80%)
Good IT skills (MS Office, CRM, reporting tools)
What we can offer:
Additional Benefits: Annual bonus, company car / allowance, pension, service-based bonuses
International Scope: Work across a diverse regional market
Autonomy: High level of ownership in managing your region
Hybrid Flexibility: Field-based role with flexibility
Continuous Development: Access to LinkedIn Learning and career growth opportunities
Supportive Culture: Collaborative and performance-driven environment
Career Opportunities: Grow within a global industrial leader
About ESAB 🌍
Founded in 1904, ESAB is a global leader in welding, cutting, and gas control technologies. With operations in over 40 countries, we combine innovation, technical expertise, and customer focus to shape the future of industrial solutions.
Shape Your Future with Us! 🚀
Bring your energy and ambition — send us your English CV and join a global team where innovation, collaboration, and growth go hand in hand.
ESAB is a world leader in the production of welding consumables and equipment.
Our brand is synonymous with world-leading expertise in the following key areas:
* Manual welding and cutting equipment
* Welding consumables
* Welding automation
* Cutting systems
Celebrating 110 years since its founding, ESAB now serves a global market. We are represented in almost every country by subsidiaries or agents providing sales and support. ESAB also has manufacturing plants across four continents.
Manufacturers everywhere are looking for ways to improve productivity and reduce operating costs. One way to achieve this goal is to align with a welding and cutting partner that offers a complete line of innovative solutions that meet the current demands of industry. ESAB has led the way in research and development of better technologies and products for this industry since its founding.
ESAB has many great minds working on ways to make our industry stronger and better able to meet the needs of the future. We are constantly striving to expand our product offerings – from the best in traditional welding applications to large automated manufacturing facilities. ESAB continues to offer world-class technical support and educational opportunities to help our customers work smarter and better. We are dedicated to working with customers to help them be more productive, more profitable, and better able to compete.
The ESAB group has been owned by Colfax Corporation since January 13, 2012.
To learn more visit our website at www.esab.com and choose your region to begin.
