Job Description

The Area Sales Manager (ASM) – Bihar will be responsible for driving business growth across the assigned territory for GE HealthCare’s Imaging portfolio, including CT, MRI, PET-CT, Cath Lab, Ultrasound, and other multimodality solutions. This role will focus on market development, customer engagement, channel partner management, and achieving order and revenue objectives across Bihar. The ASM will work closely with hospitals, diagnostic centers, channel partners, application specialists, and internal commercial teams to strengthen GE HealthCare’s market presence and expand customer relationships in the region.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Roles and Responsibilities

• ​Drive sales growth and market development for GE HealthCare Imaging products across Bihar territory.

• Manage and grow business for CT, MRI, PET-CT, Cath Lab, Ultrasound, and multimodality solutions within assigned geography.

• Build strong relationships with hospitals, diagnostic centers, doctors, administrators, and channel partners.

• Identify new business opportunities and develop strategies to increase market penetration and visibility across the territory.

• Manage indirect channel partners and support distributor performance to achieve commercial objectives.

• Develop territory business plans aligned with regional growth priorities and operational targets.

• Achieve assigned order and revenue goals while maintaining healthy sales pipeline visibility.

• Partner with modality, applications, service, and commercial teams to drive customer engagement programs and technical discussions.

• Conduct regular customer visits across Bihar districts to understand customer requirements and competitive landscape.

• Support tender management, commercial negotiations, and sales closure activities.

• Maintain strong understanding of market dynamics, competitor activity, and healthcare infrastructure developments in the region.

• Ensure accurate forecasting, reporting, and CRM updates as required by the business.

• Collaborate closely with Regional Managers, Business Managers, and cross-functional teams to execute growth strategies.

• Represent GE HealthCare professionally while delivering a high level of customer experience and commercial excellence.

Required Qualifications

• Bachelor’s degree in Science, Engineering, Healthcare, Business, or related technical discipline.

• Minimum 7+ years of sales experience in medical devices, healthcare equipment, diagnostic imaging, or related healthcare industry.

• Strong experience in market development and business growth within assigned territories.

• Prior experience managing healthcare customers and channel partners in Bihar market.

• Experience working in medical imaging equipment such as CT, MRI, PET-CT, Cath Lab, or related modalities.

• Strong understanding of Bihar healthcare ecosystem and regional market dynamics.

• Fluency in local language(s) and ability to engage effectively with regional customers.

• Willingness to travel extensively across the assigned territory.

• Strong commercial acumen, customer relationship management, and negotiation skills.

• Ability to work independently in a highly field-based role.

Desired Characteristics

• Experience handling multimodality imaging portfolios.

• Prior experience working with large healthcare institutions, diagnostic chains, and government accounts.

• Strong stakeholder management and cross-functional collaboration skills.

• Self-driven individual with strong ownership mindset and execution focus.

• Ability to identify emerging market opportunities and drive strategic territory growth.

• Experience working in matrix organizations or multinational healthcare companies.

• Strong presentation and communication skills.

• Familiarity with tender-based sales processes within healthcare industry.

Inclusion and Diversity

GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.

Disclaimer: GE HealthCare will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide employment with GE HealthCare.

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