Job Description
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Area Sales ManagerDrive sales growth in Modern Trade by ensuring strong execution, optimal stock and operations, and superior in-store performance. Expand distribution and listings, enhance promoter productivity, and maintain commercial discipline. Leverage data and DMS for insights-driven decisions, build strong customer relationships, and execute GTM initiatives effectively. Lead and develop teams, collaborate cross-functionally, track competition, and use strategic relationships to strengthen business outcomes.
- Drive Sales Delivery: Own and deliver sales targets for Modern Trade accounts through strong execution and store-level performance.
- Regional Sales Operations: Ensuring proper stock forecasting, maintaining Fill-rate and ensuring delivery and GRN with accounts
- Expand Distribution & Listings: Increase store reach, ensure priority listings, and drive assortment expansion across chains.
- Ensure In-Store Excellence: Deliver high standards of availability, visibility, merchandising, and promotion execution.
- Drive Promoter Productivity: Manage and improve output of promoter-led stores through coaching and performance tracking.
- Maintain Commercial Hygiene: Ensure discipline in billing, claims, schemes, and overall financial compliance.
- Leverage DMS & Data: Drive adoption of DMS and use data insights to improve planning and execution also gather insights from offtakes and take necessary action for improvement.
- Strengthen Customer Relationships: Build strong partnerships with store teams and resolve issues proactively.
- Lead GTM Initiatives: Execute offline GTM transformations and key activation programs effectively.
- Manage & Develop Team: Lead, coach, and build a high-performing frontline sales and promoter team.
- Collaborate Cross-Functionally: Work with internal teams (supply chain, finance, HR) for seamless execution.
- Track Competition: Monitor competitor activities and implement actions to protect and grow business.
- Relationship management: Driving the business and store level executions through leveraging relationships with regional peers of respective accounts
