Job Description

Are you excited by the idea of driving a global quick-service restaurant partnership from strategy to in‑store execution across multiple international markets?

The Trade Marketing Specialist is responsible for supporting the APAC rollout and operational implementation of the Red Bull partnership with McDonald’s across APAC markets. The role ensures that global trade marketing frameworks and activation concepts are translated into scalable and executable solutions for markets, enabling a consistent and high-quality implementation of the partnership.

This position acts as a central coordination point between global strategy and local market execution, ensuring that markets are equipped with the right tools, guidelines, and support to successfully launch and grow the McDonald’s business.

GLOBAL PARTNERSHIP ROLL-OUT

Support the rollout of the global Red Bull & McDonald’s partnership across APAC markets.

Coordinate launch preparation across markets, ensuring alignment with global guidelines and timelines.

Track market readiness and support local teams through launch phases.

TRADE MARKETING FRAMEWORKS

Develop and maintain trade marketing toolkits to support market implementation.

Translate global strategy into practical, operational trade marketing guidelines for markets.

Support the development of scalable activation concepts for McDonald’s restaurants.

Ensure trade marketing activations align with both Red Bull and McDonald’s brand guidelines.

Work with internal teams to bring global ideas to life in local markets.

MARKET COORDINATION

Act as a key contact point for local market teams implementing the McDonald’s partnership.

Provide guidance on trade marketing implementation and activation concepts.

Facilitate knowledge sharing and best practice exchange across markets.

Ensure consistent execution standards across markets.

Qualifications

+5 years of experience in Trade Marketing, with a proven track record working with global brands across marketing and insight functions

Direct experience working with McDonald’s

Knowledge of the On Premise industry and LSR channel are required

Strategic ability: Can develop specific, valuable, innovative strategies and concepts, while not losing sight of the commercial ‘big picture’

Demonstrate exceptional, planning, project management and presentation skills

Exceptionally strong communicator that excels in translating complex business issues into practical and relevant terms whilst understanding cultural differences

Strong analytical, communication & teamwork skills

Management of different stakeholders

Strong appearance, highly sociable and connective.

Self-motivated, innovative, solution-oriented mindset, self-directed, do-it-now” attitude, flexible and be able to work under pressure in a fast-paced team environment

Additional Information

University degree in Business, Marketing, Project Management, or the equivalent field experience

Excellent command of English. Other languages advantageous, but not required

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.