ALOHAS is more than a fashion brand it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.
Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
In a nutshell, we love what we do and it shows! 😀
THE ROLE
As Area Manager USA, you will be the operational and cultural backbone of our US retail network. You will lead store openings, build and develop store teams, drive sales performance, and ensure every customer touchpoint reflects the ALOHAS brand. This is a high-ownership, highly autonomous role designed for someone who thrives in a fast-growing, entrepreneurial environment — someone who knows how to build with limited resources, move fast, and still get it right.
This is not a role for someone who relies on large support structures or established playbooks. You'll be a key voice in shaping how ALOHAS shows up in the US market.
YOUR CHALLENGE
Retail Expansion & Store Openings
Own the end-to-end process of new store openings across the USA — from pre-opening planning and site setup to team recruitment and launch day
Develop and refine scalable opening processes that can grow with the business
Collaborate closely with HQ (Retail, Expansion, Product, Operations,etc.) and local partners to ensure every opening is on time, on brand, and operationally sound
Retail Operations
Oversee day-to-day operations across all US locations, ensuring consistency, efficiency, and compliance with company standards
Implement and uphold visual merchandising guidelines that reflect ALOHAS brand identity
Liaise with logistics, purchasing, and HQ teams to ensure smooth, coordinated operations across all locations
Identify operational gaps and build or improve processes where needed
Sales Management
Own retail sales targets across all US stores and develop strategies to achieve and exceed them
Analyze sales data, identify trends, and implement corrective actions or growth initiatives proactively
Support store teams in building local sales strategies and promotional activations
Act as a clienteling ambassador — embedding a relationship-based selling culture across all stores
Team & People Management
Build, lead, and inspire high-performing store teams across the US retail network
Recruit, onboard, and mentor store managers and retail staff, often from scratch in new markets
Conduct regular performance evaluations and maintain a structured rhythm of team communication
Manage staffing plans, schedules, and holiday requests across locations
Foster a culture of accountability, collaboration, and continuous improvement
Training & Development
Design and deliver training programs covering product knowledge, sales techniques, customer experience, and visual merchandising
Identify individual and team development needs and create tailored growth plans
Ensure all new hires are onboarded effectively and immersed in the ALOHAS brand and values from day one
Customer Experience
Champion an exceptional in-store customer experience across all US locations
Handle escalated customer situations with professionalism and care
Build a clienteling mindset across store teams to drive long-term customer loyalty and repeat purchase
Reporting & Analysis
Track and analyze performance across sales, operations, and people metrics
Provide regular strategic updates and recommendations to HQ
Prepare clear, actionable operational reports — flagging risks and opportunities proactively
WHAT WE ARE LOOKING FOR…
5–8 years of experience in retail area or multi-site management
Proven track record of leading 10–20 store openings in a hands-on capacity — from planning through to launch
Background in premium or contemporary fashion, with a strong understanding of brand standards and elevated customer experience
Experience in a small or scale-up company — comfortable building processes from scratch, working with lean teams, and operating with a high degree of autonomy
Strong people leadership skills with a genuine passion for coaching and developing teams
Analytical mindset — able to read sales data and translate insights into clear actions
Deep understanding of visual merchandising and how it drives brand perception and commercial performance
Excellent communicator, able to bridge HQ strategy with on-the-ground execution across multiple locations
Based in the NYC area, with willingness to travel across future US store locations
Experience working with a European or international HQ is a plus
Fluent in English; Spanish a plus
BENEFITS
A defining leadership role in an exciting growth phase for ALOHAS in the US market
Real ownership and autonomy. You will help shape how ALOHAS builds its retail presence in the US
A collaborative, international team culture rooted in purpose and creativity
Competitive salary + performance bonus
Ready to shape the future in a luxury fashion brand? Join us and leave your mark 🚀
Want to know more? Video Presentation
Apply to work with us: careers.alohas.com
Our website: alohas.com IG: @alohas
The ALOHAS way is about bringing sustainable production and responsible shopping to the forefront of the fashion industry.
With our on-demand model, we hold off on production until shoppers have told us what they really want. This way, we minimize overproduction in fashion together.
The history:
The brand was founded in 2015 in Honolulu, Hawaii by current CEO, Alejandro Porras. He was inspired by seeing locals react to his Avarcas, a popular type of sandal from Menorca, Spain, known for their simplicity and ease of use. He decided to talk business in Hawaii and began expanding not only his product offering but also his business sights.
Back to basics and looking to put a spin on the traditional Espadrille, our creative team works from our headquarters in Barcelona to design finely crafted shoes for rain or shine seasons, all produced by trusted artisans in nearby production facilities.
The brand has already strategically positioned itself in Moda Operandi, La Rinascente, Zalando, Revolve, The Iconic and El Corte Inglés, thus covering some of the largest and most exclusive online points of sale across different continents.
ALOHAS is well known for many of its IG collaborations and registered a 1.1 million turnover in 2018 (without investors). This was driven by its ongoing investments into logistics infrastructure and product diversification together with an ever growing online presence.
Life at ALOHAS is dreamy while still demanding. It is a place where we take pride in learning from one another. We love what we do. We also make mistakes, and that helps us improve day after day.
