Area Manager (Texas)
Because you’re the ambition we need on our mission. Thrive our way!
At Primark we’re caring, dynamic and we succeed together. We have amazing fashion at amazing prices, all the time. We set the fashion trends. We’re committed to providing our customers with service that is second to none. As an Area Manager, you’ll be at the forefront of expanding this fashion revolution in the United States. Are you game?
With our significant growth plans, we are looking for an Area Manager to join us to oversee our Mid Atlantic Area. You will set the vision and direction of an entire market by motivating and developing Store Managers to coach and lead high-performing teams. You will also act as an ambassador and role model in creating a culture that links to Primark’s brand values: inclusive, ambitious, current, honest, and engaging.
Area Managers are accountable for delivering Primark’s proposition - maximizing joy and minimum cost. You will drive sales performance through regular store visits, working closely with Store Managers to develop strategic planning, proactively identify commercial opportunities, and improve our customer experience through customer feedback and transactional information.
At Primark, Area Managers are empowered to lead and inspire our store teams to deliver exceptional operational excellence. You will support store managers in achieving key performance indicators, implementing cost controls, and driving continuous improvement. You'll ensure optimal resource planning and foster a culture of safe working by enforcing EHS standards and proactively addressing potential hazards. As a role model and brand ambassador, you'll motivate teams to exceed retail objectives, improve stock loss results, and uphold our Finance and operational policies. With strong leadership and commercial acumen, you'll analyze performance reports, guide teams to maximize stock and sales opportunities, and collaborate to achieve strategic retail goals.
What You’ll Get
We’re committed to your success and will provide you with an onboarding period in Primark’s other U.S. trading areas. Here, you’ll be empowered to succeed. As we rapidly expand across the globe, we’ll give you the tools that you need to excel. We’ll also offer you competitive benefits and work life balance – we know your life outside of the store is important.
What You’ll Bring
To be successful in this role, you must have been a Store Manager in a US store for a minimum of 12 months.
The pay range for this role is: $135,200 – $171,000
Travel: Will require travel extensively in US and or other countries when requested by the role. Approximately 30-40% travel depending on the time of the year. Primary travel will be within the region in-scope and to the US Headquarters in Boston. International travel is very limited.
Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There’s real accountability and ownership here as you shape your store, team’s futures, and steer sales. It’s energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

Primark was founded on a mission that everyone deserves to look and feel good – without paying more.
We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shoppers trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. More information can be found at https://corporate.primark.com/en-gb