Area Manager – Food Services – Medan
Location: Medan, Indonesia
Working Model: On-Site
Contract Type: Permanent/Full-time
In your first year, you will drive sales growth and strengthen customer relationships in the Food Services and HoReCa sectors, contributing significantly to the West region’s performance and Flora Food Group’s national footprint. This role is key to expanding our presence in Medan, a high-value market with strong demand for quality food products. By optimizing sales strategies and enhancing distribution, you will help kitchens across the region serve better food every day. Your work ensures that our products reach more tables, supporting chefs and operators who rely on our trusted ingredients.
You will own the achievement of driving a significant contribution to both the West region and the national business performance. Your data-driven approach will ensure distributor management and sales targets are met on schedule. By continuously analysing performance and market feedback, you will deliver measurable growth and strengthen Flora Food Group’s competitive position.
This role reports directly to the regional sales leadership and works closely with cross-functional teams including marketing, supply chain, and customer service. You will foster long-term partnerships with customers and distributors, ensuring sustainable business practices that benefit communities and kitchens alike. Your leadership will promote accountability and collaboration, building a resilient sales network that supports Flora Food Group’s mission to do the right thing every day.
You are a food enthusiast who understands the importance of taste, nutrition, and reliability in every product. Your curiosity about food culture and market trends drives you to innovate sales approaches that meet the needs of diverse kitchens and operators. You take pride in representing a company that is passionate about delivering better food solutions and raising the bar in the Food Services and HoReCa sectors.
You bring proven experience in FMCG sales, specifically within Food Services, with a strong track record of meeting targets and managing key accounts. You are skilled in using sales tools and data analysis to inform decisions and improve outcomes. Your ability to build productive relationships and respond to feedback shows your commitment to continuous improvement. You are motivated by results and understand how your role impacts kitchens and consumers.
You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.
Success in this role typically leads to broader regional sales leadership positions within Flora Food Group. Over time, you could take on larger teams and more complex markets, shaping sales strategy and driving growth across multiple regions. This path offers the chance to deepen your impact on the business and the food industry.
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.
