Job Description

IN A NUTSHELL…

We've spent over a decade building a brand people genuinely love, through our products, our presence online, and the way we show up in the world. Now we're showing up in person. Our first U.S. store has opened in New York's Flatiron District, and it won't be our last. But a great store doesn't run itself. Someone needs to manage the build-outs, lead the Store Managers, and stitch together the systems that make it all hold together. That's where you come in.

Our Area Manager will be the person behind the scenes making Bellroy's U.S. retail presence real. While Store Managers focus on the customer experience, you'll be focused on everything that makes that experience possible: While our Retail Steering team and senior leadership sort out the real estate, including site selection and lease negotiations, you'll own fitouts and how our stores actually operate when they open. Leading the team that runs them, and writing the operational playbook that lets us do it well, and then do it again.

If you've ever wanted to build a retail operation rather than inherit one, and you care about doing it at a company that actually walks the walk, we're a certified B Corp, and we'd love to talk.

We're looking for someone who gets energised by firsts, finds satisfaction in the operational detail, and wants to help us prove that retail can be done differently.

YOU COULD BE THE ONE IF YOU HAVE…

• Three to five years in multi-site or store leadership, accountable for sales, team, and customer experience. You might be stepping up from an area, district, cluster, or store manager role, or have recently moved into a head-office retail position.
• A track record of leading and developing frontline managers and teams. You set clear expectations, coach people, give direct feedback, and hold the standard without making it miserable.
• Comfort owning retail performance. You can read the numbers, spot what's slipping early, and do something about it before the month closes.
• An eye for the operational detail that keeps a store humming: rosters that work, stock that's where it should be, visual standards that hold, and opening and closing rhythms that don't wobble.
• Built or embedded repeatable processes before, and documented them well enough that the next person could pick them up and run.
• The kind of temperament that's energised by firsts. This is still early days for US retail, so there's no finished playbook waiting for you. You'll help write it.
• A habit of staying close to what good retail looks like, what competitors are doing and where the interesting ideas are, and you bring that thinking back to the team.

Even if your background doesn't tick every box, if you've run a great store or team and you're energised by helping build something from the early days, we'd love to hear from you.

IN YOUR FIRST FEW MONTHS, YOU'D LIKELY…

• Help coordinate the Flatiron build-out and work side by side with the Store Manager to get our first US store open and running well, from daily operational standards through to the experience customers have on the floor.
• Prepare for a potential second U.S. store opening by December, we're currently in lease/legal review for a second location, so there's a real chance you'll be supporting two store openings before the end of the year.
• Connect regularly with our retail team in Australia to borrow what's already working and adapt it for the US.
• Coach and develop the store team, setting the bar for how Bellroy retail should feel in the US.
• Start shaping the operational playbook for US stores, so the next opening is smoother than the first.
• Take ownership of in-store performance, getting close to the KPIs, the customer experience, and the weekly rhythms that keep a store healthy.
• Share weekly updates with retail leadership on what you're seeing, what's working, and where we need to make a call.

BENEFITS & PERKS

• Competitive PTO offerings. This includes 20 days of PTO, 10 additional paid days of sick/personal time, plus national holidays (in line with our Australian policies, but with US public holidays) and paid parental leave.
• 401(k) with employer match.
• Generous medical benefits package.
• A yearly product allowance, plus a further 50% discount for friends and family.

LOCATION, HOURS & SALARY

This is a full-time remote position. Candidates must be based in one of the following metropolitan areas: NYC, Boston, DC, Chicago, Austin, Dallas, or Houston. You'll report to a US based manager and will need at least 2 hours of overlap with our Melbourne office to support collaboration across time zones. The salary range for this role is $110,000–$130,000 USD.

This role requires regular travel, typically monthly, including site searches with retail brokers, construction site visits once leases are signed, new store openings, and quarterly visits to operating stores.

Start date: We're ready when you are.

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.