Job Description

Benchmark has been a trailblazer in senior living for nearly 30 years, operating 68 communities with 7,400 associates across the Northeast. With $3 billion in assets under management and $700 million in annual revenue, the company is experiencing historic growth, expanding its footprint from Boston to Washington DC. Benchmark offers independent living, assisted living, memory care, and continuing care retirement communities, positioning itself as a leader within this growing real estate sector. Senior housing has consistently ranked among the top three real estate sectors for long-term investment returns, and with the Baby Boomer 80+ population projected to grow over 5% annually through 2030, demand is surging.

To meet this demand, senior housing development must nearly double historical levels over the next two decades. Benchmark is outpacing industry growth, backed by prominent investors such as Brookfield, Prudential Financial, Omega Healthcare Investors, and Ventas, Inc. Its brand strength is reflected in its 62 Best Senior Living Community awards from U.S. News & World Report in 2024, far exceeding industry averages.

Benchmark’s success is deeply rooted in its people. The company’s purpose – Transforming Lives Through Human Connection – is lived daily by associates who embody its core values: Called to Care, Better Together, and Be the Benchmark. Recognized as a Top Place to Work by The Boston Globe for 18 consecutive years and certified as a Great Place to Work for eight years, Benchmark fosters a culture of inclusion, growth, and recognition. It supports employees through initiatives like an associate grant program called One Company Fund, Benchmark University, an Inclusion Advisory Council, and a Cultural Ambassadors program. With over 500 associates boasting 15-plus years of tenure, and an annual gala celebrating excellence, Benchmark continues to be a destination for meaningful careers and compassionate care – setting the standard in senior living.

The Area Director of Sales (ADS) provides sales leadership, coaching, and strategic support to a portfolio of senior living communities. This role partners closely with community leadership teams to drive occupancy growth, revenue performance, and sales excellence. The ADS develops and mentors Directors of Community Relations (DCRs), ensures effective execution of sales and marketing plans, and supports communities through growth, stabilization, and special projects.

This role will support our community locations in New Jersey, Alexandria, VA, and Thornwood, NY; car allowance is provided. Travel to these locations will be required and visiting community locations in a daily basis. Must live in NJ area or be able to relocate.

Key Responsibilities:

• Lead and coach sales teams across an assigned group of communities.
• Drive occupancy, revenue, and sales productivity results.
• Develop and oversee community sales and marketing plans.
• Monitor lead generation, conversion performance, and outreach activities.
• Analyze market trends, competitor activity, and business opportunities.
• Ensure accurate use of CRM systems, reporting tools, and sales processes.
• Conduct sales training, onboarding, and ongoing coaching for DCRs.
• Support communities with tours, closing sales, outreach, and relationship development.
• Partner with Executive Directors, Regional Directors, and Operations leaders to achieve business goals.
• Assist with acquisitions, turnaround communities, new initiatives, and interim sales leadership assignments as needed.

Qualifications:
• 3–5 years of sales and marketing leadership experience, preferably in senior living, healthcare, hospitality, or related industries.
• Proven ability to lead, coach, and develop high-performing sales teams.
• Strong analytical, communication, presentation, and relationship-building skills.
• Experience managing multiple priorities across a portfolio of locations.
• Proficiency with CRM systems, reporting tools, and Microsoft Office.
• Ability to travel extensively within the assigned region.

Success Measures:
• Achievement of occupancy and revenue goals.
• Sales team development and performance improvement.
• Effective execution of sales and marketing strategies.
• Strong referral relationships and market presence.
• Consistent adherence to Benchmark values and customer experience standards.

As a Home Office associate at Benchmark, you will have immediate access to a variety of benefits including, but not limited to, the following:
• 10 paid holidays plus 1 floating holiday
• Vacation and Health & Wellness Paid Time Off
• Tuition Reimbursement Program
• Physical & Mental Health Wellness Programs
• Medical, Vision & Dental Benefits provided by Blue Cross Blue Shield
• 401K Retirement Plan with Company Match
• Long Term Care Insurance
• Company-provided Life Insurance & Long-Term Disability