Job Description

Area Commercial Executive is to lead retail sales, manage multiple beauty counters, and develop high-performing teams in this full-time supervisory role.

Role & Responsibilities

• Drive retail sales through high-touch service excellence, precise marketing execution, and systematic consumer data capture across multiple retail counters and stores
• Establish and monitor seasonal sales targets in collaboration with counter and store managers; develop and implement action plans to achieve both quantitative and qualitative goals
• Conduct monthly reviews of retail performance metrics including Hero MOB, KPIs, and competitive positioning; analyse strengths and opportunities to develop strategies for rank improvement and market share growth
• Manage and optimize demonstration manpower budgets to align with hourly productivity guidelines and contribution benchmarks whilst maintaining cost efficiency
• Oversee inventory management including weekly order reviews per brand and store, identification of stock issues, coordination of peaking requests for activations and launches, and verification of return authorizations and quarterly tester orders
• Lead digital and in-store orientation programmes for all retail team members, ensuring comprehensive onboarding and platform registration
• Provide ongoing in-store coaching to retail teams focused on elevating selling and service skills, product knowledge, merchandising standards, and consumer data capture protocols
• Support counter and store managers through development programmes, performance evaluations, and quarterly team assessments; recommend educational requirements and succession planning initiatives
• Review and update demonstration plans on a monthly basis per brand; ensure payroll system accuracy and timeliness
• Develop and maintain strategic retailer relationships to secure appropriate demonstration support and negotiate over-and-above retail activation opportunities
• Analyse brand marketing activity to enable detailed planning and store-level execution; provide performance feedback on campaign effectiveness and competitive activity
• Coach team members on proficiency in CRM tools to enhance consumer engagement journeys with the brand
• Participate in all appropriate management meetings, brand seminars, and training sessions; facilitate engagement with digital learning platforms
• Monitor social media channels and digital marketing trends to stay current with brand positioning, consumer sentiment, and competitive activity

Qualifications

• Minimum 5 years of professional experience managing retail operations at a supervisory or managerial level
• Demonstrated experience managing multiple retail counters or stores in beauty, cosmetics, luxury retail, fashion retail, or premium consumer brands
• Excellent interpersonal and communication skills with proven ability to influence and collaborate across diverse stakeholder groups
• Exceptional coaching and mentoring capabilities; skilled at developing retail team members and counter managers
• Strong listening skills combined with the ability to build rapport and win consensus with retailers and internal teams
• Team player with the ability to inspire enthusiasm, lead by example, and foster an inclusive team environment
• Proven ability to manage multiple responsibilities and competing priorities in a fast-paced retail environment
• Proactive problem-solving orientation with demonstrated initiative in identifying and implementing business improvements
• Bachelor's degree in business management or equivalent professional qualification (desired)
• Strategic planning and execution experience (desired)
• Proficiency with Microsoft Office applications including Word, Excel, Outlook, and PowerPoint