Job Title:
Area
Business Development Manager - Home Appliances
Reports To:
Head
of Exports / Regional Business Development Manager
Location:
Kampala,
Uganda
Scope: Coverage across multiple regions/sites
within Uganda
The role supports the appointed national
distributor and oversees business development activities across Uganda or any
other assigned territory.
Note: Please note that, in line with the requirements of this
role, applications are invited from Ugandan nationals only.
2.0
Role
Purpose
The Area Business Development Manager is
responsible for driving growth and expansion of Appliances within Uganda by
strengthening distributor performance, identifying new business opportunities,
and ensuring alignment with company standards.
Key Objectives:
• Drive sales growth and market expansion for
client appliances
• Identify, onboard, and manage sub-distributors
and key business partners
• Ensure compliance with regulatory requirements
and company policies
• Promote a strong customer-centric culture and
build sustainable, win-win relationships
3.0
Key
Responsibilities & Deliverables
3.1
Sales
Growth & Market Development
• Achieve revenue growth targets through the
distributor network
• Expand market reach by targeting corporates, B2B
clients, institutions, supermarkets, and independent dealers
3.2
Distributor
& Channel Management
• Identify, appoint, and develop sub-distributors
in collaboration with the main distributor
• Monitor distributor performance, stock levels, and
sales pipeline
• Support distributors in logistics, operations,
and regulatory compliance
3.3
Reporting
& Market Intelligence
• Prepare and submit daily, weekly, and monthly
reports on:
• Sales performance
• Customer visits
• Stock levels and pipeline
• Gather and share competitor insights and market
trends to support decision-making
3.4
Customer
Experience & After-Sales Support
• Handle and document customer complaints and
ensure timely resolution
• Guide customers to appropriate service centers
• Support the operationalization of after-sales
service and warranty processes
3.5
Product
& Marketing Support
• Collaborate with Product Managers to recommend
new products based on market needs
• Develop and share localized marketing initiatives
• Support brand visibility through activations,
promotions, and exhibitions
3.6
Team
& Partner Performance Management
• Monitor and manage KPIs for technicians and
service partners
• Drive accountability and performance across the
value chain
3.7
Financial
& Compliance Management
• Oversee distributor payments and ensure
adherence to agreed credit terms
• Ensure compliance with local regulatory
requirements
4.0
Qualifications
& Experience
• Degree or Diploma in Sales, Marketing, Business
Administration, or related field
• Minimum 5–7 years’ experience in sales and
business development
• Mandatory: Prior experience in selling or
handling Home Appliances products
• Strong understanding of the Ugandan market
dynamics
• Proven ability to manage distributors, key
accounts, and large customers
• Experience in people management and stakeholder
engagement
• Proficiency in Microsoft Office (Excel, Word,
Email)

Requirements

Degree or Diploma in Sales, Marketing, Business
Administration, or related field
• Minimum 5–7 years’ experience in sales and
business development
• Mandatory: Prior experience in selling or
handling Home Appliances products
• Strong understanding of the Ugandan market
dynamics
• Proven ability to manage distributors, key
accounts, and large customers
• Experience in people management and stakeholder
engagement
• Proficiency in Microsoft Office (Excel, Word,
Email)