Job Description

Our client, and international provider within the online entertainment and iGaming industry is growing its marketing team in Cyprus and hiring a Content and Social Media Writer for the Arabic speaking markets.

Tasks

Multi-Channel Writing: Produce high-quality Arabic content for:

• Social Media: X/Telegram posts, promotional copy, match day hooks, and casino game highlights.
• Affiliates: Landing pages and high-conversion sales pages.
• SEO: Sports previews, betting guides, and detailed casino game/provider reviews.
• Funnels: Pinned messages, welcome sequences, short scripts, and push notifications.
• Tone Management: Adapt writing style per brand requirements (e.g., mass-market vs. VIP, sports-first vs. casino-first).
• Collaboration: Partner with SEO, Social, Design, and Affiliate teams to ensure messaging is aligned across all platforms.
• Maintain a consistent voice, clarity, and strict adherence to compliance standards.
• Use performance feedback (CTR, time on page, and conversion rates) to continuously improve and optimize content.

Requirements

• Arabic writer with excellent Modern Standard Arabic (MSA); familiarity with GCC dialects is a major plus as well as profiency in English language.
• 4–7+ years of professional writing experience; iGaming, casino, or sports betting experience is required.
• Strong expertise in conversion copywriting, including the creation of compelling offers, CTAs, and "hooks."
• Solid grasp of SEO fundamentals, including keyword usage, content structure, internal linking, and user intent.
• Comfortable managing high output and meeting strict daily deadlines.
• Good English comprehension for understanding briefs and coordinating with international teams.