• 
  Configure, develop, and maintain
  Salesforce Marketing Cloud solutions
  across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)
• 
  Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels
• 
  Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations
  (e.g., consent management, TCPA guidelines)
• 
  Develop, optimize, and manage data architecture within
  Marketing
  Cloud
  , including data extensions, relational data models, and complex SQL queries for segmentation and targeting
• 
  Build dynamic, personalized, and data-driven content using
  AMPscript and Marketing Cloud
  scripting capabilities
• 
  Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data
• 
  Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support
  data synchronization and campaign execution
• 
  Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes
• 
  Ensure all solutions comply with
  internal security, privacy, and data governance standards
• 
  Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions
• 
  Create and maintain
  technical
  documentation
  , including solution design, data flows, and operational procedures
• 
  Support knowledge transfer and provide guidance to internal teams as needed
• 
  Follow established change management, release management, and project management processes

Requirements

Minimum Qualifications

• 
  Minimum of
  three (3) years
  of hands-on experience in
  Salesforce Marketing Cloud development and administration
• 
  Strong technical expertise in:
  • 
    AMPscript for dynamic content and personalization
  • 
    SQL for data extraction, transformation, and segmentation within Marketing Cloud
• 
  Proven experience designing and implementing multi-channel campaigns, including email and SMS
• 
  Hands-on experience with
  MobileConnect,
  including SMS campaign setup, keyword management, and consent/opt-in compliance processes
• 
  Solid understanding of data management concepts, including data modeling, segmentation strategies, and audience lifecycle management
• 
  Experience integrating
  Marketing
  Cloud
  with external systems such as Salesforce CRM or other enterprise platforms using APIs or connectors
• 
  Familiarity with regulatory and compliance requirements related to handling sensitive data (e.g., PII, data privacy standards, messaging compliance)
• 
  Experience working in structured environments with defined processes for security, change control, and approvals
• 
  Strong analytical and problem-solving skills with the ability to troubleshoot complex technical issues
• 
  Knowledge of digital accessibility standards (e.g., WCAG, Section 508) and their application in email and digital communications

Preferred Qualifications

• 
  Five (5) or more years of Salesforce Marketing Cloud experience
• 
  Salesforce Marketing Cloud Developer and/or Consultant certification
• 
  Advanced experience with:
  • 
    Journey Builder orchestration and automation strategies
  • 
    Complex data models and large-scale audience segmentation
  • 
    SMS compliance frameworks and short code provisioning processes
• 
  Experience supporting healthcare, insurance, or other highly regulated industries
• 
  Strong experience integrating Marketing Cloud with Salesforce CRM and other enterprise systems
• 
  Familiarity with
  REST/SOAP APIs and Marketing Cloud APIs
• 
  Experience with
  Agile or hybrid project delivery methodologies
• 
  Strong documentation and communication skills, with the ability to translate technical concepts to non-technical stakeholders