Job Description
As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.
This role owns social strategy and social creative development for Apple TV original programming titles across series and films. You are embedded in cross-functional title teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, and deliver real business impact.
You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture, and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a storyteller and creative with a cutting edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI.
You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren't afraid to lead or follow, and bring a team-first mindset to everything you do.
Preferred Qualifications
A storyteller and creative with a cutting edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
Experience working directly with talent, creators, EPs, and filmmakers. You bring the right creative energy and the right level of professionalism and discretion to those relationships
Adept at taking accountability without having direct control and using influence without authority
Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms
Thrives in ambiguity with competing demands and high-stakes deadlines, always with an obsessive focus on the audience experience
Minimum Qualifications
7+ years of experience in social media, entertainment, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation
Fluent in social media best practices. You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimization
Strong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence
