About Redcare Pharmacy:
As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today
About the role:
As an App CRM Manager (m/f/d), you will play a key role in shaping customer engagement and retention for the Redcare App across international markets You will act as the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in hands-on for complex or cross-market use cases when needed.
Working closely with Product, Engineering and Marketing teams, you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving app engagement and retention across Redcare’s app ecosystem.
About your tasks:
Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap
Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex, technical or cross-market use cases when needed
Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners
Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates
Develop and test app retention strategies and promotions together with product and marketing teams
Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets
Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations
Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements
About you:
You have several years of hands-on experience in app CRM, ideally in an e-commerce, digital or agency environment
You have strong experience with push and in-app platforms such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools
You have a strong technical understanding of mobile apps, including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems
You are comfortable acting as a technical advisor and sparring partner for product managers, engineers and marketing stakeholders
You have solid analytical skills and are confident working with KPIs, dashboards, and reports (experience with SQL, GA4/Firebase, Fullstory or Looker is a plus)
You are structured, proactive and a clear communicator with good stakeholder management skills
You are fluent in English and have at least a B1 level in German
About your benefits:
In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:
• Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
• Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
• Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
• Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
• Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
• Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
• Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.
At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.
Join us in our mission to ensure that "every human has their health." Apply now and become a part of our innovative team!
At Redcare Pharmacy, care comes first.
As Europe’s leading online pharmacy – formerly known as Shop Apotheke Europe-, we combine innovative digital services with trusted pharmaceutical expertise to make healthcare more accessible, personal and supportive for millions of people across seven European countries.
Our strengths in e-commerce, retail media and marketplace innovation support us in providing reliable services, seamless access and an outstanding customer journey across Europe.
With headquarters in Sevenum, the Netherlands, distribution centers in Sevenum and Milan – and soon to be Pilsen -, as well as offices in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven, we are an international team of dedicated professionals.
We believe in responsibility, collaboration and growth - and in welcoming colleagues who want to shape the future of online healthcare with us.
Until every human has their health.
