AVATR Global Design Center

用户运营业务主管(APP社群运营)

AVATR Global Design Center  •  Onsite  •  3 hours ago
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Job Description

用户运营业务主管(APP社群运营)
上海
全职
运营类
本科及以上
职位描述
一、 核心职责
1. 社群运营体系搭建:
1)制定社群运营手册、标准化流程(SOP)及管理制度,搭建社群运营体系。
2)设计社群运营的关键绩效指标(KPI)与考核体系,并定期复盘。
2. 社群运营赋能与策略指导:
1)针对经销商的社群运营人员,定期组织赋能培训,帮助提升用户运营能力。
2)经销商属地化社群运营一对一指导,帮助解决本地化运营中的实际问题。
3)发掘并推广经销商端的最佳实践案例,进行经验总结和推广
3. 活动与内容中台支持:
1)基于总部品牌活动/新车发布/节日热点等,策划可落地的全国性社群活动,并推广至经销商执行。
2)指导经销商策划本地化线下车友活动,以激活用户、促进粘性。
4. 数据监控与分析:
1)检测社群舆情,发现舆情风险及时预警和拉通解决
2)收集经销商社群的核心数据,定期输出分析报告,为总部策略调整和经销商改进提供数据依据。
职位要求

岗位能力要求
1. 本科及以上学历,
2. 3年以上B2B2C模式的用户运营、社群运营、新零售运营经验。
3. 有新能源汽车、高端消费品、零售行业经验者优先具备出色的体系化思维和标准化建设能力
4. 熟悉经销商运作模式优秀的沟通协调与赋能能力,善于与不同背景的经销商伙伴沟通
5. 熟悉企业微信、SCRM等赋能工具的管理后台操作。
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AVATR Global Design Center

About AVATR Global Design Center

The Future of Emotionally Intelligent Mobility

At AVATR, we are transforming mobility through emotion. Our vehicles transcend traditional transportation to become intelligent, intuitive companions that connect with you on an emotional level.

By blending leading design with advanced technology, we create human-centered experiences that are not only visually stunning and highly efficient but also meaningful, interactive, and personalized.

Through our global collaboration with CHANGAN Automobile and CATL’s breakthrough battery technology, combined with leading global intelligent driving innovations, we’ve established a new-generation intelligent EV platform. This platform is powered by its New Architecture, advanced computing, and high-voltage charging capabilities. Together, these innovations lay the foundation for AVATR as a leading smart electric vehicle (SEV) brand.

Join us in shaping the future of emotional intelligent mobility, where technology and design unite to create meaningful experiences – on the road and beyond.

Imprint:

AVATR GmbH

Taunusstraße 21, 80807, Munich, Germany

VAT Number: DE339149892

Tax Number: 143/117/00619

HRB 262573

Industry
Automotive & Mobility
Company Size
201-500 employees
Headquarters
Munich, DE
Year Founded
2018
Website
avatr.com
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