NIO

App 用户运营实习生

NIO  •  Onsite  •  4 hours ago
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Job Description

App 用户运营实习生
上海
实习
用户与服务 - 运营管理
职位 ID:A118773
职位描述
你将参与:
1.用户精细化策略制定与执行: 基于市场调研及用户画像数据,构建潜在用户分层模型,针对不同层级、渠道特征设计差异化运营策略,设计从“曝光→点击→下载→注册→建联”的全链路转化路径,明确各环节转化目标与资源配比。
2.策划并落地APP内运营活动:协助策划以拉新建联为核心的活动(试驾活动、节日活动、促活活动等),联动产品、技术、市场等部门,确保活动顺利上线、高效执行,并做好活动数据复盘与优化。
3.跨部门协同沟通:联动产品、设计、销售、舆情等团队,推动运营需求落地(如产品需求、落地页设计、投放资源位申请...),保障项目按时顺利、高质量上线。
4.数据监控、分析与策略调优:定期监控各渠道拉新数据,搭建并分析新用户转化漏斗,定位增长瓶颈及流失痛点,输出周度/月度拉新复盘报告,并快速调整优化策略。
你会收获:
1、深度了解和参与头部新能源汽车行业产品、服务、用户全流程的用户运营经验;
2、丰富的跨部门沟通机会以及团队协作能力的学习机会;
3、一个氛围超好的团队:年轻热情、平等尊重,一起分享欢乐,共同成长;
4、200元/天的实习津贴。
职位要求
1、本科及以上学历,专业不限;大三或研二为佳,每周保证5天到岗,实习6个月以上;
2、工作认真有耐心,具有良好的沟通能力和表达能力,有较好的团队融入感;
3、注重细节,善于思考,有数据分析能力和线上运营经验;
4、熟悉和热爱新能源行业,对主流汽车品牌有自己的见解和洞察,对蔚来/乐道App有一定熟悉度。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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